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Peloton ad
Replies
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What irritates me about the ad, is he bought her a $2000 piece of exercise equipment, and her gift the following year in return is a video of her telling him how much she loves it??? Maybe I am misinterpreting the ad, but I always laughed about that. Its going to make my gift giving this year much easier though, I am just going to make a bunch of videos of me using last years gifts from people, and I will send out those videos with their Christmas cards. Seriously though, I don't really see anything sexist about the ad, its just pretty dumb. It would have made way more sense to find an actual real human who used the bike over the course of a year, and shown their progress. That would be way more inspiring than showing a fit person staying fit.7
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Maybe I am dead inside as the ad itself triggered no feelings whatsoever within me, I guess I'll have to search elsewhere for something to grant substance to this empty existence25
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I saw the ad....my eyes rolled so hard I hurt myself.
I didn't think it was sexist or elitist...just that the woman portrayed was extremely self-absorbed and slightly obsessive/psychopathic. Listen, chicky...NO ONE cares about your Peloton "journey", not even your husband. I yelled this at the TV screen, admonishing the fake commercial character.
But, this time of year, I also throw something at the TV every time one of those stupid Lexus Christmas commercials airs. If you want to talk elitist...12 -
SuzySunshine99 wrote: »I saw the ad....my eyes rolled so hard I hurt myself.
I didn't think it was sexist or elitist...just that the woman portrayed was extremely self-absorbed and slightly obsessive/psychopathic. Listen, chicky...NO ONE cares about your Peloton "journey", not even your husband. I yelled this at the TV screen, admonishing the fake commercial character.
But, this time of year, I also throw something at the TV every time one of those stupid Lexus Christmas commercials airs. If you want to talk elitist...
you mean those delightful December to Remember event!!!!
Peloton would be loving this if their stock price would have gone up. It went down at one point 10%2 -
I don’t think it’s sexist but it just makes me cringe! It’s so annoying.
The woman’s expressions, the music, the whole vibe is ridiculous.
And I love spinning and know a few friends who have Pelotons so I’m not anti-spinning or anything.
Just a bad commercial.
I did have a good laugh at all the funny tweets about it. Some people are hilarious 🤣3 -
Only those who don't realize you eat to maintain weight and exercise to maintain fitness and flexibility.
The reaction to this shows the typical ignorance to this reality.This was my favorite description of the ad: “ ... a 116 lb woman’s YEARLONG fitness
journey to becoming a 112 lb woman”.
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Don't call me an addict, I'm a rage enthusiast, LOL.
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BoxerBrawler wrote: »The only problem I have with the ad is how the woman claims that she's scared before her first ride. What the hell is there to be scared of? in the comfort of your own home, all alone?
I didn't see any problem with this, she's nervous about the unknown:
How hard is this really going be?
Can I even complete the easiest workout?
Will I meet the expectations I have for myself?
Will I even like this new machine?
Do I have the seat set correctly?
Could I hurt myself?
I'm not a cyclist, is this a complete waste of time and money?
To be honest I relate to that as someone who deals with impostor syndrome and had similar feelings of nervousness when I first bought a barbell and weight plates to train in the privacy of my own basement. There were certainly times early on when I'd fail a lift and there'd be toxic thoughts of "Who are you kidding with all this stuff? This isn't meant for you." I actually had to stop listening to music when I lift because I don't trust my own thoughts not to wander too negatively. Instead I listen to podcasts, mostly sports talk or fantasy football and that allows me to just check out and focus on the lift. Fortunately, I have those feelings of doubt less and less, not only about lifting but in other areas of life too. To be honest, I think that's what this ad is getting; the prospect of exercise being more than about burning calories and/or losing weight, about pushing boundaries and discovering new capabilities, building healthy habits you want to pursue. Unfortunately, it flies in the face of what we're so accustomed to seeing from the fitness industry and that's why it's being misinterpreted.
Great explanation and I didn't stop to think about all of that
I've never been the type of person to be nervous about anything really so I don't think in those terms. But I can certainly see where all of the stuff you mentioned would run through some ones head. Thanks! 3 -
Clearly it's Trumps fault.15
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Funny story... When I got home yesterday there was a Peloton box on the porch. My hubby really did buy me one for Christmas and I am psyched. I am a roadie & former TT racer. I have a trainer. I have 2 gym memberships and I taught spin classes for 10 years. Perhaps I have a problem, but my schedule has gotten crazy and I need a focused class. One where I can push, sweat, pant, and crank it out without staring at the clock like I do on the trainer or at the gym. Unfortunately, small town WV doesn't always offer kick *kitten* classes especially not those I can do at home on my schedule.
It had nothing to do with hubby not liking how I looked. It had everything to do with him wanting me to be happy and healthy.
One year for Valentine's Day he got me a BF% Scale. I was 6 months pregnant. It's always a joke with friends, but the fact is I wanted one and he wanted me to have it. Not sexist, not pushy, just helping me reach my goals.
The commercial is pathetic though...23 -
I'm deeply offended by this post.
.... and I wish i would have thought of it first.10 -
**Now accepting sexist, classist gifts**
<-- Feel free to mail all rage-discarded Pelotons to this girl!15 -
I think the commercial is stupid as hell. There's not a whiff of self-awareness, and it's over-the-top materialistic.
But it's not aimed at me. It's aimed at a certain market segment. My guess is it will work well with that segment of consumers whom it's targeting.
Also there's this:
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raven56706 wrote: »SuzySunshine99 wrote: »I saw the ad....my eyes rolled so hard I hurt myself.
I didn't think it was sexist or elitist...just that the woman portrayed was extremely self-absorbed and slightly obsessive/psychopathic. Listen, chicky...NO ONE cares about your Peloton "journey", not even your husband. I yelled this at the TV screen, admonishing the fake commercial character.
But, this time of year, I also throw something at the TV every time one of those stupid Lexus Christmas commercials airs. If you want to talk elitist...
you mean those delightful [Lexus] December to Remember event.
..... has there ever been anything more pretentious ever broadcast on television, ever ??5 -
Now that I've finally seen, or at least paid attention, to the ad while watching TV, what amuses me is how many people here seem to think that there's this massive outcry against it due to purported sexism. Had a longish post typed out yesterday but decided to delete it because it wasn't worth the predicted back and forth.
In short, it seems awfully silly to spend a lot of energy consciously criticising the [conscious] "effort" people are putting into being offended. A. I don't think people are in control of what offends them, but rather that people sometimes have control over the actions they take in relation to that offense. B. where are all of these presumably thousands of people who are typing diatribes about how sexist the ad is on the internet? So far I've read through two very long twitter threads (one was linked on a NYTimes' article and the other on a Buzzfeed "article" about it) and what people appear think is absurd/are offended by includes:- The idea that someone would be nervous about a spin class
- The idea that someone who is already thin would be nervous about a spin class
- The idea that someone who is already thin would need to get fit/toned
- The fact that this person supposively documented her use of Peleton via taking videos on her phone and then made a 1 year retrospective for her husband
- The assumed property value of her house
- An assumption that the gift was a way of telling her she should lose weight
- The fact that she looks exactly the same a year later
And don't worry, there were more than a few people who rebutted those criticisms. It was far from an echo chamber.
I'll be transparent and say that I think the ad is stupid. Note due to sexism (though I might want to pay more attention the next time i see it) but because it's just so odd. It seems like there were better ways to try to get people to buy their product while also conveying that it can change your life.
TL:DR - where are all of these people who are claiming online that the ad is sexist? Do people think it's a stupid ad? Yes. Do a lot of people think it's a stupid ad because it's sexist and then write about it online? Not really.6 - The idea that someone would be nervous about a spin class
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pridesabtch wrote: »Funny story... When I got home yesterday there was a Peloton box on the porch. My hubby really did buy me one for Christmas and I am psyched. I am a roadie & former TT racer. I have a trainer. I have 2 gym memberships and I taught spin classes for 10 years. Perhaps I have a problem, but my schedule has gotten crazy and I need a focused class. One where I can push, sweat, pant, and crank it out without staring at the clock like I do on the trainer or at the gym. Unfortunately, small town WV doesn't always offer kick *kitten* classes especially not those I can do at home on my schedule.
It had nothing to do with hubby not liking how I looked. It had everything to do with him wanting me to be happy and healthy.
One year for Valentine's Day he got me a BF% Scale. I was 6 months pregnant. It's always a joke with friends, but the fact is I wanted one and he wanted me to have it. Not sexist, not pushy, just helping me reach my goals.
The commercial is pathetic though...
I don’t think you are the target audience. And it goes to show that making fun of a commercial has nothing to do with what is meaningful between two individuals.
As much as I hate the company and the people who run it, if it meets your needs, it’s a great product and worth every penny. Sounds like you have a husband who was really thinking about something that would make a positive impact in your life. I hope you enjoy every minute of it.
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Motorsheen wrote: »raven56706 wrote: »SuzySunshine99 wrote: »I saw the ad....my eyes rolled so hard I hurt myself.
I didn't think it was sexist or elitist...just that the woman portrayed was extremely self-absorbed and slightly obsessive/psychopathic. Listen, chicky...NO ONE cares about your Peloton "journey", not even your husband. I yelled this at the TV screen, admonishing the fake commercial character.
But, this time of year, I also throw something at the TV every time one of those stupid Lexus Christmas commercials airs. If you want to talk elitist...
you mean those delightful [Lexus] December to Remember event.
..... has there ever been anything more pretentious ever broadcast on television, ever ??
How about the poor schmo who buys $100K worth of trucks as a present and doesn’t even get the color he wanted.12 -
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Just the beginning12 -
Yes her face!! She looks scared as *kitten* through the whole thing and looks like an idiot that's been held hostage! I wasn't offended by anything in it and was surprised to see the uproar, maybe a better commercial would have been a slightly chubby lady sitting on the couch,then Christmas getting the bike and exclaiming "a peloton just like I asked for"! Then a year laster shes all active and thinner,who knows who cares2
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