When I injured my IT band (injured during childbirth, believe it or not!), I went to a physical therapist and the massaging he did on my IT band is what I'm convinced cured it. Yes, I did the little exercises he prescribed, but honestly I think it was the targeted massage that helped most. The massaging did hurt, but it was a good hurt (John Cougar aka Mellencamp would understand!).

My best friend is a massage therapist so I get the friends and family discount. I'm a little spoiled. lol I get massage on a regular basis as part of my training regimen. She's also licensed in kinesio taping technique so that's helped me when I've needed it. I swear it cured me of a lingering calf issue I had.

I look more for someone who is also an athlete themselves than the facility they work out of. My podiatrist is an ultra runner but he doesn't work out of a sports med clinic for example. I just don't need someone looking at me like I've grown two heads when I describe the stuff that I do.

I go to a massage chain and have been going 2 to 3 times a month for years and I find I tell her where the problems are and she works them out. She is licensed and so has been trained to work the areas I specify. This has included the IT band the Glutes and the Piriformis. Most of the time she can feel the knots and the tension and knows where the problems are.
Jokingly she says you run so you break it and bring it here and I will fix it and most times she is right she knows me better than I do some of the time