As someone who taught college writing for the past eight years, I have learned that the big problem is that most of them have not had much of an example of reading for fun at home. Even those who have, were trained away from books by being "forced" to read without being guided to find things that actually interested them. I often talked to students who disliked much of what was assigned only to find that once they were introduced to a topic or style that related to their own interests, their desire to read changed. Its a matter of matching the reader to the book (kind of like dating - you go on enough bad dates, you start to think it isn't worth the effort, but one good date will restore your faith and at least make you willing to try again).

And I second mamameca, there are a lot of things in movies and on television to challenge and encourage free-thinking - you just need to look for them. Many of my students just ingested what they watched without really processing what they were doing (I call it popcorn media). Once they started talking about what they were seeing and asking questions, it changed a lot. Since your in college, check out a film class or cultural studies class (especially one related to modern or popular culture). You might find it interesting.

Before college, I read for fun all the time. During and for about 1-2 years after college, I didn't read for fun at all. I was a Political Science major, and was assigned a couple hundred pages per night to read. So, by the time I had free time to read again, I just didn't wanna!

I read for fun all the time again now. I don't know if that applies to any of your classmates, but that was my reason for not being my usual bookworm self during college.