I don't often shop in Morrisons but was there recently and found myself picking up a dragon fruit and thinking that I'd never seen it on sale in a general supermarket before.

Suppose it's a good thing if you're getting bored of eating the same stuff, and want to try new recipes.

I'm not a Morrisons regular but I do find their fruit and veg (fruit especially) is much higher quality and better value than anyone else, hadn't seen about the new range but will deffo check out, thanks for the heads up.

I haven't been in ours since they've redone the fruit/veg section (they'd just rearranged the rest of the shop leading to a long hunt for the normal items last time I was in) but my Dad has and said he didn't think there was that much that unusual - maybe because we have a huuuuuuge Tesco near us as the nearby Asda is well stocked too.
I agree with what someone else said about the fruit being a higher quality. Even if I need nothing else, I walk to Morrisons for my apples - they're always much crisper and larger then the other supermarket ones. I prefer the bread too and meat is frequently better as well.