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That is called protecting the brand. I'm sure you have done a much more thorough analysis of their market and brand than the highly paid professional market researchers at A&F themselves have done, but you should at least be open to their analysis and conclusion. Perhaps it is quite possible that they can't charge $150 for…
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I'd bet a pretty penny that the average A&F-wearing male is more open-minded and less judgmental and hateful than you, based on that comment alone.
