I might need your help...

Options
appleisbad
appleisbad Posts: 17 Member
Hi there,

I am Apple and currently a PhD. student specialised in cross-cultural marketing studies in the UK.
I like cooking, baking, gyming and talking to people who have the same interests as me :)

My thesis topic is "customer engagement in online brand community: a cross-cultural study" and the purpose of the research is to investigate how cultural values (in particular people live in the UK) influence people's engagement performance in an online community context. I chose Myfitnesspal as one of the communities to do my little field work since it has the most fascinating community vibe and lovely people to talk to.

Currently I am looking to conduct 1-2 hour interviews on why community members actively participate (such as leaving comments, adding friends, looking for information) and how their value influence their engagement behaviour. The interview will not involve any sensitive topics and all the data will not be used for any purposes apart from my research.

It will be very valuable to share some of your interesting stories while using Myfitnesspal and if you would like to know more of my research or just simply chitchat, feel free to add me (I log in daily).

I have been contacting prospective participants in the past months, however, it is very challenging and I might need your help. I know most of the pals using community function are nice people and I appreciate your efforts in building up my small career :)

Hope all of you have a lovely day during this special time :) Love and peace X