I was Googling for some bio info on Joe Cross. Mainly, because all the juicing nay-sayers will tell you that Joe made the documentary so he could sell juicers... which seems a bit far fetched. In Fat Sick and Nearly Dead, he claims to already be a very successful business man, and my limited research seems to back up that claim. I'm not sure how reliable the Huffington Post is, but here's a couple of links to some stuff he wrote. It's old, but still inspiring.
http://www.huffingtonpost.com/joe-crosshttp://www.huffingtonpost.com/joe-cross/health-and-vitality-its-a_b_834795.html
IMHO, assuming he was on the level when he made the documentary, he has every right to exploit his notoriety into a further business venture. He drank juice for 60 days straight. He dropped like 100 lbs.... he transitioned to a healthy, plant based diet.... and he documented the whole thing. If people find him inspiring, and a mentor, then if he can make a few bucks promoting the lifestyle, then 'good on him.' I've never sent a dime his way.... and I benefited greatly from the film, and somewhat, from his website.
http://www.rebootwithjoe.com/
<end rant>
