I'm on Day 20 of the Whole 30. It definitely took some adjusting to come up with new meal ideas, but once you get over the initial BMW (*****ing, Moaning and Whining), it's actually pretty simple and straightforward. My diet has been sooo much healthier, mainly because I am no longer allowing "just a bite of this (chocolate)", or "I'll just have a few of these (chips)"... I even survived PMS-week, which is usually when I go completely crazy on junk food. It's not over yet, but the power food holds over me is losing its tight grip.

I go back and re-read the 'rules' whenever I am feeling temptation, especially the tough love part.
http://whole9life.com/2012/08/the-whole30-program/

Try it, and see for yourself!