Advertising? Cuz what paleo person thinks "vegan" is a plus? Or uses soy milk?

I'm happy for you that you found brownies you like but processed food is still processed food. Advertising doesn't fly all that well in this group. Thanks.

Providing the brand name in the title, and the way the entry read, sounded like marketing which has happened here before.

My bad for misunderstanding.

I made Paleo Brownies yesterday - something that I rarely do: making paleo treats. But I had all the ingredients for this recipe and decided what the heck. They are pretty tasty, though I *accidentally* used double the baking soda and they are a bit fluffier than they are supposed to be. Here is the recipe:

Ingredients
1/2 (52 g) cup coconut flour
1/2 cup (40 g) unsweetened cocoa powder
1/2 teaspoon salt
1/2 teaspoon baking soda
5 large eggs
3/4 cup (240 g) maple syrup or honey
1 teaspoon vanilla extract
1/3 cup melted unsalted butter, ghee, or coconut oil
2 tablespoons of coconut milk or other milk

Method
Preheat your oven to 350°F (180°C or gas mark 4).
Whisk the coconut flour, salt, baking soda, and cocoa powder until they are well blended.
In a separate bowl mix the eggs, maple syrup, butter, milk, and vanilla until well blended.
Combine the cocoa mixture and egg mixture and blend well with a mixer or food processor. I let my mixer do it’s thing for a few minutes. Let the batter sit for a few minutes and mix once more.
Line the bottom of a baking pan with parchment paper or grease it generously. Grease the sides as well and use a spatula to scoop the batter into the pan.
Bake for 25 minutes or until a toothpick inserted in the middle of the brownies comes out clean (soft but not sticking to the toothpick). Brownies are always better a bit moister than drier.
Cool fully before slicing. These actually taste even better the second day. Store sealed for a few days at room temperature, or in the refrigerator for a few weeks.

Sorry, YoungRetiree, that you got ruffled. I understand your excitement over the product, especially if you're overseas, in an area where the ingredients might be hard to get individually. It's not just what you posted, it's people who have posted before you, all enthused about their new "paleo" discovery -- that isn't. Something like, "I just found the most wonderful recipe for paleo Cracker Jack! You use organic corn and agave syrup..." and you hate to burst their bubble and tell them neither corn nor agave fits the word "paleo" (so why even use it?) -- except you feel like you have to say something lest they lead other newbies astray.

And it matters, because for some of us it is deadly serious. Grains and sweeteners cripple me, for example. I'm glad people here were direct, and told me what worked for them, and that things like almond flour should be used in moderation or not at all if you're struggling with autoimmune issues.

So, some people will welcome the endorsement,while others will feel constrained to offer a note of wwarning for newbies who are still figuring all this stuff out.

I guess what I meant to say above, is that paleo *is* a fad, or at least marketers, manufacturers, and advertisers consider it a fad and are out to make money on it. It's the same kind of deceptive marketing we saw in the past, during the low-fat fad, where they took the fat out of things like cookies, adding extra sugar to make up the taste. (Mmm, SnackWells Devil's Food cookies. I used to love those things.) Yes, they were labeled low-fat. Were they a healthy choice, as their marketing implied?

I have seen e-books with "paleo" in the title that include among their ingredients soy, corn, peas, peanuts, and quinoa, just for starters. Really?

But it doesn't have to be a fad. There are very real, documented benefits to eating according to "paleo" guidelines as laid out by people like Robb Wolf and Mark Sisson and others I can't name off the top of my head.

There is a certain "paleo" person who has apps and cookbooks and I followed for a while on Instagram until I realized that *everything* he posts is a Paleo-fied treat: cakes, cookies, desserts... All. The.Time. I no longer follow him. I agree that people need to stop Paleo-fying the foods they used to eat (i.e. paleo pancakes), and just eat real food ... it's about changing your eating paradigm.

I tried to offer a friendly word of advice to a "paleo" person who was eating 3 servings of paleo treat baked goods a day and they flipped out on me. I try to keep my mouth shut now. I really just want to help and I realize people could give a crap less what I have to say about anything so I try to not offer much until asked. Some people can be so hurtful in their disrespectful remarks so I tread lightly online.