It will depend on your current health situation, goals, activity level etc. I have health issues that make a very high fat, very low carb diet essential... forever. The way I eat is often a good place to start out for people who are obese, depressed, cancer, have metabolic disorder etc. Otherwise, maybe not. (I eat 65-80% fat, 15-25% protein, 5-10% carb -as far under the 10% as possible!)

For a healthier person, with some fat to lose, I think no less than 50% fat ever and no more than 10-20% carb (the high end being for the most healthy/active people). I know there will be exceptions to my suggestions. Regardless, food quality is still the most important.

If you aren't dealing with a lot of health issues, I think that you should follow the Whole30 recommendations to just focus on the FOOD and not log and weigh in. I know many people resist this advice, but for the average person it's the very best approach. A main factor of the success of a Paleo lifestyle is to learn to give up the calorie and scale obsession.

I do not know the exact rules of the whole 30 but thought it was robb wolf's Paleo auto immune diet? If so I am doing that but I eat eggs and occasionally a little bit of grass fed butter maybe once a week. My macronutrients are about 50% fat 20% carbs and 30% protein. That is what seems to work best for me after playing around with percentages since the beginning of the year. I read that macronutrient ratio worked well to keep you in what mark sisson calls the sweet spot for weight loss . I am no authority on any of this and just got really serious about being strict with myself because I am really sick of having this extra weight on me, not fitting into my pants. So I have promised myself I was going to stick with this for 3 months to the letter and only have 3 meals and no snacks and not overeat. I figure If I commit myself 100% there should be no way I don't succeed.
I have been doing Paleo since January but I have 3 or 4 good days and then 3 bad. And even though I stay within the Paleo foods I binge on nuts and Paleo treats (which are really stretching the limits of Paleo). So for now nuts and nut butter are out as they seem to be a real trigger food for me.
Love having the support of this group and knowing I am not alone.

I just finished doing the Whole 30 a couple of days ago. Now that I'm done, I find that it's really easy to follow, and I really don't want to change it. I'm eating a lot more vegetables and I'm done with bread. The only thing I'm adding back in is the occasional glass of wine.

Whole 30 is just a way to jump start your paleo diet. I have started and stopped whole30 three times before but this time I have extra support from my acupuncturist and this time I know I will be able to go 30 and beyond.