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Well what do you usually run? I think a punch card with buy five get one free or one half price is a good deal! Keeps people coming back and if they don't you already got paid! Or something to do with Father's day...buy one for Dad, get one for mom half price.
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It is not about how much time you spend in the gym, but how effective your workouts are. I have lost 50 lbs with out spending more than an hour at a time in the gym.