Under Armour acquires MyFitnessPal, for $475 million dollars

Wooken3

There is a great video at the bottom of the article with Mike Lee, MFP founder, telling the history of MFP and where the merge with Under Armour will take the company. ==>http://www.theverge.com/2015/2/4/7980793/under-armour-acquires-myfitnesspal-475-million

grandmothercharlie

Thanks, Wooken3. Very informative. Let's hope this is all towards the good!

learntolive

Thanks for the info. Joni

JoanLovell

Thanks for posting this. It's interesting to speculate on what changes might be in the offing with MFP being acquired by a clothing company whose emphasis is on athletes. Seems like it'll be broadening their customer base immeasurably but I can't quite see how MFP will benefit. I'm sure it will - but I don't quite see how. I wish they'd gone into that in some detail.

CrisEBTrue

JoanLovell wrote: »

Thanks for posting this. It's interesting to speculate on what changes might be in the offing with MFP being acquired by a clothing company whose emphasis is on athletes. Seems like it'll be broadening their customer base immeasurably but I can't quite see how MFP will benefit. I'm sure it will - but I don't quite see how. I wish they'd gone into that in some detail.

I agree.

I feel like we may be inundated with ads for Support Garments like Spanx.

LOL