New WW Program Previews
Jimb376mfp
Posts: 6,236 Member
Have you looked at new WW App?
Are you excited to getting Rewards for Tracking?
Today my WW MEETING (now called workshop) led by my “Coach”, she kept correcting herself to stop calling it Weight Watchers and tried to call it Wellness. New terminology will take awhile.
New WW program roll out to be week of 7 October.
Are you excited to getting Rewards for Tracking?
Today my WW MEETING (now called workshop) led by my “Coach”, she kept correcting herself to stop calling it Weight Watchers and tried to call it Wellness. New terminology will take awhile.
New WW program roll out to be week of 7 October.
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Replies
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Chirp chirp....crickets0
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There was a lot of laughter about it at our meeting/workshop/silliness0
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They bacically talked about the new style app.
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I've never quite understood the logic of getting customers to 'buy-in' to your program and then change the program?!?3
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Missed the meeting this week. My plan is to stick to my plan. If something good comes of the changes that'd be great. However, my primary motivator is to live a good life in a smaller body. For now, the WW formula and approach to that are working for me. Carry on...1
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I've never quite understood the logic of getting customers to 'buy-in' to your program and then change the program?!?
I can think of a couple of things here:
-the overall attrition rate for WW is high. Perhaps not higher than other diet programs (or lifestyle programs), but still sufficiently high that, by repackaging, they can take another pass at the same customer base.
-the changes are universally cloaked in the WW ‘R&D’ labelling. So it carries the patina of continuous improvement. Which is likely is, BTW (not all PR/marketing is untrue), but which may help with the perception that WW’s plan is always based on best available science.
-any change is likley to help interested participants pay more attention to program.
-Other than changing the Coca-Cola recipe, new and improved is usually a way to goose sales. Sometimes change isn’t good, though. Hence, Coke Classic.1 -
I've never quite understood the logic of getting customers to 'buy-in' to your program and then change the program?!?
I could not agree more! I esp struggled with getting rid of the Good Health Guidelines after hearing over and over how important they were. If i remember correctly, the explanation for getting rid of them was that no one met them SMH.0 -
new and improved is usually a way to goose sales. Sometimes change isn’t good, though. Hence, Coke Classic.
Every year in time for the New Year resolutions it’s been new and improved.
When I went up to Chicago last month, I thought I’d pop into my old meeting to say hello to ML. But the place was packed. Many new people. Approaching the Points Plus/free fruit boom times.
As Steve notes, seems that new program is an attempt to address the WW attrition rate aka the WW revolving door.
Not losing weight? No worries. We really aren’t a WL program. We’re just getting together to chat about wellness at our lodge meetings.
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Yes indeed, good points by you recent posters. In hindsight, I'm really glad those of you who convinced me to just keep doing what I'd been doing once I reached my goal weight helped prevent me from being in that revolving WW door. With a few challenges, I've been able to roll with the plans OK. More grateful now than before...0
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