It's engineered to be ADDICTIVE. The salt sugar and fat are combined in ways that are highly palatable. You will go through withdrawals but it will be worth it.

I'm following what the rock does and reserve Saturdays for whatever i want to eat day. I just make sure I have the calories and exercise to offset the extra calories.

It is addictive not only because its easy but engineered to be that way. I don't remember where I found this or when I saw it but look up what a Big Mac looks like after a month. while most food gets moldy and gross looking in a days while being left out after a month (give or take) Big Mac is left out for a month it is neither moldy or gross looking. if that helps. But take a few hours and stock up on snack and preparation it out along with other food for lunches for the week so all you have to do is grab and go. with that it will be like going through the drive through quick and easy but a whole lot better for you.

It's not really food. Truth be told.

Salt, fat, sugar.
I dumped it by going cold turkey. I did a two week re-boot of my eating. About 16 years ago. After the reboot it took about two more weeks to completely lose my taste for it. Now things like McDonalds french fries hurt my tongue they are so salty.
I'll eat a piece of fast food chicken maybe once a year. Subway *salads* in a pinch, but that's about it.
Good luck

I used to be addicted to Jack in the Box, late at night, so much junk in my mouth! Two things helped - actually tracking those calories (one oreo shake is more than half a day's worth of calories, not to mention all that I ordered with it) in order to shock the mind. And two, allowing myself a transition period on real, whole foods. So, eating peanut butter by the spoonful, or a bunch of dried fruit (raisins and dried mangoes were some favorites) - that is, food that are still calorie dense and even with some added sugar (mangoes), but weaned me off the insane crap that is fast food.