Molson 67 'Guyet'

Have you seen this commercial for Molson 67 calorie beer?

(Can't find a youtube link, I'm at work)

Basically:

'Bob jogs. Bob jogs because he wants to eat badass bacon burgers at the bar with his buddies' (alliteration overload!)

'Bob doesn't drink some pansy DIET beer, he drinks GUYET beer, molson 67....'

Do you think 'guyet' will catch on? Is it a good sales pitch?

I thought it was a terrible advertisement myself....