Amaranth?

I was on my way to Whole Paycheck one day and there was a story playing on NPR (I know, all the stereotypes) about amaranth. So when I saw it in the bulk bins, I picked some up to try.

I have added it (half and half) to my oatmeal, which I like, and I know you can pop it but I haven't tried that yet. It's a bit mushy to be the base of a grain dish where you would normally use rice or quinoa, so I am looking for more ideas. Have you ever used amaranth? What's your favorite way to cook it? What do you eat it with?

I'd be happy to use it up in oatmeal but I'm curious about other uses. Google doesn't give me much.