Why does MFP do this?! It's so cruel ...

There's a lot of people here who are putting in their absolute best to lose weight and stick to their caloric goal intake. They spend tons of time on the forums and the site in general for support, only to be inundated and enticed to "GIVE IN TO YOUR PIZZA CRAVING .. CLICK HERE TO ORDER DOMINOS!"

It's terribly rude and really unlike a fitness site. It's strange.. Yes, I get it, you can get Adblockplus for chrome and not support the sites revenue anymore, IIFYM, blah blah blah. It just seems to me it doesn't belong on a fitness site where a lot of people are trying to avoid pizza and focus on eating x amount of calories. It doesn't seem like it's within the overall goal of this site in general.

Thoughts or am I being too sensitive here?