I don't get this

I'm loving this show. The show is local and gives me some really cool ideas and shows me some places I didn't know about. I've yet to see any product placements and I'm nearly through the first season. One thing I really like about the show is that the challenges are done rain or shine. There are no excuses. He had a woman paddle a kayak fighting a current in a torrential rainstorm. Things like that are cool because so many of us, myself included say nah I don't feel like working out, it's too cold or it's raining really hard. I live in British Columbia, Canada in the middle of a rainforest so it rains A LOT.