Special K: is it really as healthy as it touts?

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Replies

  • 12by311
    12by311 Posts: 1,716 Member
    This is way too deep for cereal.

    It's a marketing campaign. It's a company trying to make more money this quarter than they did last quarter.


    +1

    Eh it's not that deep. They're trying to make more money this quarter than last quarter at the expense of who? Young women who are basically bread to have insecurities thanks to advertising. Then when young women point out what's going on, they get brushed off, because, well, marketing. It's not deep. It's pretty simple and ****ed up. Also the real unhealthy part about Special K is the ingredients.

    See. You just made it deep again. It's really as simple as a company trying to make money. Every for profit organization does such. I graduated with a degree in marketing management so I guess I find marketing and advertising interesting but I also see it for what it is and am rarely sold on brands jut because of a commercial.

    It's not the company's responsibility to teach young women how to have self esteem.

    You might applaud the Dove campaign but it's still just that, a marketing campaign to sell more soap.
  • likitisplit
    likitisplit Posts: 9,420 Member
    This is way too deep for cereal.

    It's a marketing campaign. It's a company trying to make more money this quarter than they did last quarter.


    +1

    Eh it's not that deep. They're trying to make more money this quarter than last quarter at the expense of who? Young women who are basically bread to have insecurities thanks to advertising. Then when young women point out what's going on, they get brushed off, because, well, marketing. It's not deep. It's pretty simple and ****ed up. Also the real unhealthy part about Special K is the ingredients.

    See. You just made it deep again. It's really as simple as a company trying to make money. Every for profit organization does such. I graduated with a degree in marketing management so I guess I find marketing and advertising interesting but I also see it for what it is and am rarely sold on brands jut because of a commercial.

    I guess those marketers are doing a piss-poor job if they can't motivate people to buy their products through commercials.
  • 12by311
    12by311 Posts: 1,716 Member
    This is way too deep for cereal.

    It's a marketing campaign. It's a company trying to make more money this quarter than they did last quarter.


    +1

    Eh it's not that deep. They're trying to make more money this quarter than last quarter at the expense of who? Young women who are basically bread to have insecurities thanks to advertising. Then when young women point out what's going on, they get brushed off, because, well, marketing. It's not deep. It's pretty simple and ****ed up. Also the real unhealthy part about Special K is the ingredients.

    See. You just made it deep again. It's really as simple as a company trying to make money. Every for profit organization does such. I graduated with a degree in marketing management so I guess I find marketing and advertising interesting but I also see it for what it is and am rarely sold on brands jut because of a commercial.

    I guess those marketers are doing a piss-poor job if they can't motivate people to buy their products through commercials.

    I guess? Haha

    But they sure can sell to those poor, poor insecure females who think eating cereal is going to make them young beautiful and thin.

    I don't get mad at a company for their marketing. If it offends me that great I can choose to not buy the product.
  • amy8400
    amy8400 Posts: 478 Member
    I eat foods that are good for my nutritional needs regardless of the marketing message. For example Special K protein cereal is a staple in my pantry but I will never purchase most of their other individually wrapped, overpriced "diet plan" foods. Many are a nutritional wasteland.
  • Keepcalmanddontblink
    Keepcalmanddontblink Posts: 718 Member
    Special K seems really popular with woman aged 18+ who think it's some great tool for weight loss. I must say that their advertising is very well done, but other than that it's just overpriced muesli.

    You're better off having regular muesli, bran flakes or porridge oats with cocoa or something.
    But Muesli is yucky. Special K Chocolaty Delight is yummy, especially with unsweetened almond milk. I add strawberries to mine, and it keeps me full till noon. :)
  • Edensienna
    Edensienna Posts: 180 Member
    They changed the recipe recently and I no longer purchase it... Shame as it was my favourite for years
  • aliciamunday7
    aliciamunday7 Posts: 40 Member
    This is way too deep for cereal.

    It's a marketing campaign. It's a company trying to make more money this quarter than they did last quarter.


    +1

    Eh it's not that deep. They're trying to make more money this quarter than last quarter at the expense of who? Young women who are basically bread to have insecurities thanks to advertising. Then when young women point out what's going on, they get brushed off, because, well, marketing. It's not deep. It's pretty simple and ****ed up. Also the real unhealthy part about Special K is the ingredients.

    See. You just made it deep again. It's really as simple as a company trying to make money. Every for profit organization does such. I graduated with a degree in marketing management so I guess I find marketing and advertising interesting but I also see it for what it is and am rarely sold on brands jut because of a commercial.

    It's not the company's responsibility to teach young women how to have self esteem.

    You might applaud the Dove campaign but it's still just that, a marketing campaign to sell more soap.
  • aliciamunday7
    aliciamunday7 Posts: 40 Member
    It is not the company or any companies responsibility to teach self esteem to anyone. We live in a world of people under the age of 25 ish who can not seem to deal with life in general or any consequences of their own actions. Wow what a sad sad state they will be in if something really bad ever happens to them. Face it no one holds a gun to your head and tells you to eat this crappy unhealthy food, smoke cigarettes, drink tons of sugary pop etc etc etc. WE make those choices ourselves. WE got ourselves into this mess of being over weight and unhealthy. Now its time to put up, shut up, quit complaining thats it hard, takes so much work blah blah blah and get on with getting ourselves in shape.
  • leggup
    leggup Posts: 2,942 Member
    I feel the same way about healthy yoghurt commercials. Eat this food and you will be like, whoa! Your jeans will fall off of you! You will try on so many dresses in front of tall mirrors before grabbing a tiny bikini and running out the door! This could be you!

    Marketing is marketing and people want easy, "Just do this!" "Just buy this!" tricks to lose weight. You can lose weight eating Special K. You can lose weight eating eggs. You can lose weight eating toast. But they're selling cereal.

    I used to eat Special K Red Berries until I found out that one serving contains 9 grams of sugar. My good ole Cheerios contain 1 gram of sugar. Also, the first ingredient in Special K Red Berries is Rice. Boo.
  • levitateme
    levitateme Posts: 999 Member
    Special K tastes good and is low calorie but doesn't really keep me satiated for long. I like the chocolate almond Special K as a "dessert cereal" but for my every day cereal needs, I stick with Cascadian Farm granolas mixed with greek yogurt.
  • TXRanchGirl
    TXRanchGirl Posts: 303
    If you do not start out with a good self esteem, losing weigh may not improve it.

    I do not agree..as a chic who has a severe body image problem (and has since I can remember) I can tell you my self esteem has always been low.. a year ago..and I wont go into detail..but my low SE took a total nosedive into the deepest abyss you could imagine..partly due to my actions and partly due to others. I felt awful about myself..I hate myself, I wanted to die.

    I decided to get fit and loose weight..on a more serious note then I had the previous months..I fitter and slimmer I got, the more my self esteem grew..
    At present time...my SE is higher then I can EVER remember it being...Im dressing ALOT better, getting compliments and I feel SO much better about myself. I feel confident in ME for the first time ever..that all I need is ME..everyone else is in my life by my CHOICE.

    so..with that being said..weightloss and fitness CAN bring a person's SE back up.

    Oh..I used to LIVE on Special K..my fave was the red berries..but as others have said..it did not keep me full for very long. I had some of a box left when I decided to switch to another food in the morning..I crushed the cereal and used it to bread some pork chops..Yum. :)
  • Branstin
    Branstin Posts: 2,320 Member
    Thoughts? I'm not trying to knock Special K, as I know that there is a plethora of other brands with similar marketing tactics, but Special K is just an example

    This is the reason it is extremely important for people to educate themselves on the facts (science) behind proper weight loss and maintenance. The more educated you are, the more you stay away from those behind the smoke and mirror. Many of those plans use calorie deficiency for weight loss but act as if their products are so special.
  • likitisplit
    likitisplit Posts: 9,420 Member
    If you do not start out with a good self esteem, losing weigh may not improve it.

    I do not agree..as a chic who has a severe body image problem (and has since I can remember) I can tell you my self esteem has always been low.. a year ago..and I wont go into detail..but my low SE took a total nosedive into the deepest abyss you could imagine..partly due to my actions and partly due to others. I felt awful about myself..I hate myself, I wanted to die.

    I decided to get fit and loose weight..on a more serious note then I had the previous months..I fitter and slimmer I got, the more my self esteem grew..
    At present time...my SE is higher then I can EVER remember it being...Im dressing ALOT better, getting compliments and I feel SO much better about myself. I feel confident in ME for the first time ever..that all I need is ME..everyone else is in my life by my CHOICE.

    so..with that being said..weightloss and fitness CAN bring a person's SE back up.

    Oh..I used to LIVE on Special K..my fave was the red berries..but as others have said..it did not keep me full for very long. I had some of a box left when I decided to switch to another food in the morning..I crushed the cereal and used it to bread some pork chops..Yum. :)

    I agree that the process of getting control and achieving goals can be a real eye-opener.
  • likitisplit
    likitisplit Posts: 9,420 Member
    It is not the company or any companies responsibility to teach self esteem to anyone. We live in a world of people under the age of 25 ish who can not seem to deal with life in general or any consequences of their own actions. Wow what a sad sad state they will be in if something really bad ever happens to them. Face it no one holds a gun to your head and tells you to eat this crappy unhealthy food, smoke cigarettes, drink tons of sugary pop etc etc etc. WE make those choices ourselves. WE got ourselves into this mess of being over weight and unhealthy. Now its time to put up, shut up, quit complaining thats it hard, takes so much work blah blah blah and get on with getting ourselves in shape.

    People were complaining about "kids these days" 3000 years ago. They even wrote it down. They were complaining about them 30 years ago (Gen X)

    They smart off to their teachers. They are disrespectful to their parents. They have no sense of personal responsibility.

    Human beings under the age of 25 aren't that great at consequences. We know that. That's why they have parents. We have survived as a species all this time. As a matter of fact, these humans with no sense of personal responsibility are pretty good at pulling through in a pinch. It grows them up.
  • asciiqwerty
    asciiqwerty Posts: 565 Member
    i eat special k with red berries because i get bored of plain corn flakes
    I alternate with porridge and toast

    it's a cereal

    eat it .log it . forget it
  • firstsip
    firstsip Posts: 8,399 Member
    It is not the company or any companies responsibility to teach self esteem to anyone. We live in a world of people under the age of 25 ish who can not seem to deal with life in general or any consequences of their own actions. Wow what a sad sad state they will be in if something really bad ever happens to them. Face it no one holds a gun to your head and tells you to eat this crappy unhealthy food, smoke cigarettes, drink tons of sugary pop etc etc etc. WE make those choices ourselves. WE got ourselves into this mess of being over weight and unhealthy. Now its time to put up, shut up, quit complaining thats it hard, takes so much work blah blah blah and get on with getting ourselves in shape.

    :huh:
  • skullshank
    skullshank Posts: 4,323 Member
    at the time, it felt really good, but i wound up getting a bit stuck in a k-hole.
    my mind was telling my body to move, but i physically couldnt.

    i dont like not having control, so that was the last time.
  • wheird
    wheird Posts: 7,963 Member
    at the time, it felt really good, but i wound up getting a bit stuck in a k-hole.
    my mind was telling my body to move, but i physically couldnt.

    i dont like not having control, so that was the last time.

    Try slamming a redbull after, you will be motionlessand excited
  • lolosensan
    lolosensan Posts: 251
    This is way too deep for cereal.

    It's a marketing campaign. It's a company trying to make more money this quarter than they did last quarter.


    +1

    Eh it's not that deep. They're trying to make more money this quarter than last quarter at the expense of who? Young women who are basically bread to have insecurities thanks to advertising. Then when young women point out what's going on, they get brushed off, because, well, marketing. It's not deep. It's pretty simple and ****ed up. Also the real unhealthy part about Special K is the ingredients.

    See. You just made it deep again. It's really as simple as a company trying to make money. Every for profit organization does such. I graduated with a degree in marketing management so I guess I find marketing and advertising interesting but I also see it for what it is and am rarely sold on brands jut because of a commercial.

    It's not the company's responsibility to teach young women how to have self esteem.

    You might applaud the Dove campaign but it's still just that, a marketing campaign to sell more soap.

    I don't applaud Dove at all. I think they're a far bigger culprit in this mess than Special K. and I hate that BS excuse "it's not the company's responsibility to teach young women..." Okay? That is not the argument. The argument is why is it acceptable for young women to be bombarded 24/7 with images of thin women and "be skinny" messages? If men were feeling like advertising was having a negative impact on the way they felt about themselves, it would have changed by now. Congrats on your degree in marketing.
  • Pascal56
    Pascal56 Posts: 53 Member
    I don't like Special K. I eat it and I'm hungry again maybe an hour later. Other cereals do a much better job of filling me up.
  • PearlAng
    PearlAng Posts: 681 Member
    This is way too deep for cereal.

    It's a marketing campaign. It's a company trying to make more money this quarter than they did last quarter.


    +1

    Eh it's not that deep. They're trying to make more money this quarter than last quarter at the expense of who? Young women who are basically bread to have insecurities thanks to advertising. Then when young women point out what's going on, they get brushed off, because, well, marketing. It's not deep. It's pretty simple and ****ed up. Also the real unhealthy part about Special K is the ingredients.

    See. You just made it deep again. It's really as simple as a company trying to make money. Every for profit organization does such. I graduated with a degree in marketing management so I guess I find marketing and advertising interesting but I also see it for what it is and am rarely sold on brands jut because of a commercial.

    It's not the company's responsibility to teach young women how to have self esteem.

    You might applaud the Dove campaign but it's still just that, a marketing campaign to sell more soap.

    I don't applaud Dove at all. I think they're a far bigger culprit in this mess than Special K. and I hate that BS excuse "it's not the company's responsibility to teach young women..." Okay? That is not the argument. The argument is why is it acceptable for young women to be bombarded 24/7 with images of thin women and "be skinny" messages? If men were feeling like advertising was having a negative impact on the way they felt about themselves, it would have changed by now. Congrats on your degree in marketing.
    Agreed, dove was one of the other companies I had in mind as I wrote this thread
  • ahoier
    ahoier Posts: 312 Member
    I like the first reply, "Its just cereal" :) Sure, the minimal fiber it contains likely helpps fill you up, and keep you full, but you really gotta watch your serving size(s) when you pour that down......and BTW, I would invest in a food scale (preferably digital...) rather than the old fashioned dry measure.......as you will find when you start dry weighing stuff, the measuring cup has likely been lying to you all these years ;) It's not totally accurate......let me tell you, after you measure it out, you'll be going, "what? That's all I Get?!?" lol. But it's all about being accountable, if you need more, go ahead and add a couple more grams, just take account of it when you log it to MFP :)

    That's one of the first things I noticed when I started hard core watching my calories, etc......my measuring cups have been lying to me......
  • shortntall1
    shortntall1 Posts: 333 Member
    I like Special K. I LOVE Captain Crunch lol
  • Special K has a GI of 69, you may as well be eating white bread.
    Better alternatives are Barley (GI +- 30) Oat Bran (GI +- 15)
    Or if you're looking for something fortified try Kellogg's High FIber Plus which has a GI of 40!
    That's impressive by cereal standards.

    Don't get me wrong, there are plenty of cereals much worse than special K, but special K is in the top 40% range of high GI cereals.
  • TimTomakin
    TimTomakin Posts: 23 Member
    If a simple cereal slogan has you on the brink of an eating disorder, you may want to seek professional help...

    I, of course, mean no offense.