Alan Carr's easy way to quit smoking :S

So I have been fighting a losing battle to quit smoking the past couple of months. I've been on/off for a while and today I picked up Alan Carr's book. I have heard some people saying it worked for them....but honestly so far his claims seem very far fetched. I mean, saying that quitting smoking is ENJOYABLE?

So far I have been on patches (on and off), but he is saying not to use them and go cold turkey?

I would really appreciate some success (or non success stories) please, as I really really want to do this but I am terrified if I come off the patches I am doomed to fail.