how outrageous is this!

Kershaws is really minging. I used to work in home care and some of our clients would get their meals ,because they were cheap and microwaveable, they always looked awful and besides if we were coming in to make their meals we had enough time to make a grilled version.

Am old enough to remember Sunny D and how they paid supermarkets to put it in the fridge section, right next to the fresh juice, it probably had a shelf life of several years.

My oldest asked why didn't we buy the toddler milk advertised before Peppa Pig, he may have received a rant about how they only make follow on milk to get round advertising restrictions and the bioavailability of iron in breastmilk versus formula, Four is probably too young for this but I was mad at the advertising industry to quote Bill Hicks " work in advertising just kill yourself and do the world a favour"

The problem isn't the company as such. They aren't lying. They fulfil the appropriate criteria.

The problem is that people don't have nutritional education to understand what is good and what is bad. This means that the government has to overly-simplify things, hence the 5-a-day thing.

The idea behind 5-a-day is to help those who really don't know to have some sort of rough aiming point at getting some decent nutrition. Unfortunately, this allows companies such as the above to brand their food with the 5-a-day logo. Whilst they aren't lying, to the average misinformed customer, the 5-a-day logo means that food is good for you.

People should have more common sense when buying an all day breakfast, but the shocker for me is that McDonalds can put it on their Fruitizz drink. That, to me, is a lot less obviously bad for you. To me, McDonalds shouldn't be allowed to use and sort of healthy logo on any of their food. Even their salad bags.

If it contains fruit/veg, I don't see why it wouldn't count towards five-a-day just because it's fatty.

I can understand both sides of the argument. The beans and the tomatoes would be consider two of your five a day, regardless of how much sugar, salt and fat that is in the product. It still contains two portions of fruit or veg. If you were to buy this product, but only ate the beans and tomatoes, would you still not count it towards your five a day?


I just want to know how they got a meal like this to be only 396 calories lol. They must of used like one egg, used a ton of water, made the sausage's miniature and the ham/bacon looks pathetic.

I enjoy a big breakfast, a meaty breakfast with plenty of protein. I had Turkey Sausage, Scrambled Eggs, Baked Beans (Sugar and Salt Reduced) with Bacon that I trimmed. It had 36g of fat, 63g of protein and 28g of carbs. 8g of that fat was saturated which mainly came from the eggs. The carbs came from the sausage due to the casing and also from the beans. Just because it isn't green and packed with carbs, it was enjoyable and it was all grilled and trimmed to lower the amount of saturated fat that was in it.

Now that breakfast on there must contain mostly saturated fat because there is no way they would use turkey in the sausages, it would most likely be pork and not lean at all. The potatoes were most likely sauteed in sunflower oil.


It's not right what they are doing because it tricks people into thinking it's a healthy meal and you should have these 3 times a day to get your 5 a day. It's just lazy because you can make any of these meals yourself and turn them into healthy meals, even if they contain more calories, it would still turn out healthier.


Also, I went on the Kershaw's website and couldn't find any nutritional information on there. They show the products and the front of the packaging where it shows the X/5 a day, calories and fat, but that's it. They even have a section that tells you were to buy them with a link to the searched brand on each store. I went on each one to find none of there products. I even manually searched there product on these stores and still nothing. If they were really healthy foods they would give you the nutritional information to prove that it's really healthy, otherwise it's a load of bull.