Book: Appetite for Profit

astridfeline

I have not yet read this, has anyone else? It sounds very interesting!


The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. Many people are starting to ask who is to blame and how can we fix the problem, especially among children. The major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills are increasingly on the defensive. In response, they are pretending to sell healthier food and otherwise position themselves as "part of the solution." All the while, they continue to lobby against commonsense nutrition policies. This book explains how to fight back by offering reliable resources. Readers will learn how to spot the PR, how to not be fooled, and how to organize, for example, to improve school food. Appetite for Profit (http://www.appetiteforprofit.com/) for the first time:
<http://www.amazon.com/exec/obidos/ASIN/1560259329/wwwinformedea-20/103-2692
749-1495013?_encoding=UTF8&camp=1789&link_code=xm2>
<http://www.amazon.com/exec/obidos/ASIN/1560259329/wwwinformedea-20/103-2692
749-1495013?_encoding=UTF8&camp=1789&link_code=xm2>
<http://www.amazon.com/exec/obidos/ASIN/1560259329/wwwinformedea-20/103-2692
749-1495013?_encoding=UTF8&camp=1789&link_code=xm2>

* Explains why we cannot not trust food corporations to "do the right
thing"

* Describes the local battles of going up against the powerful food
lobbies

* Offers a comprehensive guide to the public relations, front groups,
and lobbying tactics that food companies employ to trick the American public






Michele Simon is a public health lawyer who has been writing about the food
industry since 1996. She has a master's degree in public health from Yale
University and received her law degree from the University of California, Hastings College of the Law. She specializes in legal strategies to counter
corporate practices that harm the public's health.

astridfeline

I have not yet read this, has anyone else? It sounds very interesting!


The United States is currently embroiled in a national debate over the growing public health crisis caused by poor diet. Many people are starting to ask who is to blame and how can we fix the problem, especially among children. The major food companies are responding with a massive public relations campaign. These companies, including McDonald's, Coca-Cola, Kraft, and General Mills are increasingly on the defensive. In response, they are pretending to sell healthier food and otherwise position themselves as "part of the solution." All the while, they continue to lobby against commonsense nutrition policies. This book explains how to fight back by offering reliable resources. Readers will learn how to spot the PR, how to not be fooled, and how to organize, for example, to improve school food. Appetite for Profit (http://www.appetiteforprofit.com/) for the first time:
<http://www.amazon.com/exec/obidos/ASIN/1560259329/wwwinformedea-20/103-2692
749-1495013?_encoding=UTF8&camp=1789&link_code=xm2>
<http://www.amazon.com/exec/obidos/ASIN/1560259329/wwwinformedea-20/103-2692
749-1495013?_encoding=UTF8&camp=1789&link_code=xm2>
<http://www.amazon.com/exec/obidos/ASIN/1560259329/wwwinformedea-20/103-2692
749-1495013?_encoding=UTF8&camp=1789&link_code=xm2>

* Explains why we cannot not trust food corporations to "do the right
thing"

* Describes the local battles of going up against the powerful food
lobbies

* Offers a comprehensive guide to the public relations, front groups,
and lobbying tactics that food companies employ to trick the American public






Michele Simon is a public health lawyer who has been writing about the food
industry since 1996. She has a master's degree in public health from Yale
University and received her law degree from the University of California, Hastings College of the Law. She specializes in legal strategies to counter
corporate practices that harm the public's health.

lotusfromthemud

Looks intriguing. . .

Here's a link to an interview with the author.

http://www.prwatch.org/node/5803

yoginimary

Since when have we trusted any for-profit company to care about people more than money? :laugh:

Good recommendation though.

ooh, I didn;t know that about American Council on Fitness and Nutrition - that it's run by food companies!

astridfeline

I read the interview, it's so fascinating. The author is speaking at my university tomorrow but I have another class that I can't get out of :frown: