When I was younger there were a lot of ads for Special K ( a brand of cereal, if anyone not familiar with it) and they all featured women who went on diets and then their husband came home and admired their slim figure in their low cut dress, high heels, perfect makeup.
Compared to Nutirgrain in which men were full of energy and muscular in iron man competition or life saving heros
The difference in advetising thrust for 2 very similar products was quite incredible.
Noticed one the other day for Special K - women playing football, in sports gear, in the mud, sweaty, dirty - but healthy and full of energy because Special K, so nutritious.
Really pleased me to see the up to date version compared to the old one.
What do you think and have you noticed any changes in messages for food products?
Disclaimer - I do not eat either Special K or Nutrigrain and this post is not about qualities of product, just the advertising method.