The following thread discussing workout clothing made me notice something and ask this question.https://community.myfitnesspal.com/en/discussion/10774888/body-positive-menswear/p1
I was doing some Christmas shopping on the website of a well known athletic apparel manufacturer. I noticed they had some plus size/obese female models along with their typical models, but all the male models were the typical models you would see on a fitness apparel website.
Since this is a large company with a large marketing budget, everything the do is for a reason. My thought was body positive sells for females but not for men.