Eating so much chocolate lately!

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I'm just wondering if anyone is experiencing the same thing. Before I started MFP and fitness in general, I never ate chocolate, never craved the stuff. Now I crave it all the time and have it everyday (in moderation, as a treat)! And I feel as though if given the chance, I could eat the whole block!

Since it's not affecting my health and nutrition too seriously (everything else I eat is clean and I stay within my limit) I'm not too worried. But I'm just wondering if anyone knows why this could be? Has anyone else experienced this?

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