what is SEO?

vinnikaur2501
vinnikaur2501 Posts: 1 Member
in Challenges

SEO (Search Engine Optimization) is the process of optimizing a website to improve its visibility on search engines like Google, Bing, and Yahoo. The goal of SEO is to rank higher in search results for relevant keywords, driving more organic (unpaid) traffic to a website.

Key Elements of SEO:

  1. On-Page SEO – Optimizing website content, including keywords, meta tags, headings, and internal linking.
  2. Off-Page SEO – Building backlinks from other websites to increase domain authority.
  3. Technical SEO – Improving website speed, mobile-friendliness, and overall user experience.
  4. Local SEO – Optimizing for local searches, such as "best travel agency near me."

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