Fitbit.. worth the cost?

Hi all. I must have been living under a rock because I just figured out what fitbit was this morning. I would see it randomly on here being mentioned but often over looked it. I went on their website and checked out some cool videos. Am seriously considering buying one.

I was wondering what you guys thought about it. Is it worth the money? How many people use it?

Is the Flex the best option? Also is it good for tracking calorie burns?