Stretch marks woman/men...

we all know that throughout life stretch marks are common whether youre growing, gaining/losing weight or pregnacy. the issue is even they are so common and a part of life it can destroy a persons self confidence. for instance i grew and gained weight and got stretch marks on my sides and inner thighs. now that im losing weight theyre developing on my stomach which is so discuraging because not im losing and getting more of this hidious lines :(

so here is my question for you....do you have anything to diminish the effects of them, how do your cope with them and how do you own your body when your mind cant???????