Accuracy of exercise calories?

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I log my exercise fairly accurately, and the site frequently tells me to add 300-500 calories to my daily allowance. I tend to take this with a pinch of salt and take it to mean that it won't hurt me to go over the original goal by a little, but don't tend to aim for the new (higher) amount as such.
Was wondering whether the additional calories it says I should eat are accurate and whether it's a suggestion or a goal? My usual allowance (ignoring exercise) is 1200 - should I follow the site's suggestions to eat more when I exercise or just ignore them?

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