Natvia isn't Natural

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yarwell
yarwell Posts: 10,477 Member
edited February 18 in Food and Nutrition
At least in the UK ;-)

http://www.asa.org.uk/Rulings/Adjudications/2014/4/Natvia-Pty-Ltd/SHP_ADJ_205274.aspx
The claims must not appear again in their current form. We told the advertisers not to claim a product was 100% natural unless it was in line with consumer expectation of the term "natural" and they held supporting evidence for their claims.
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