question for the ladies regarding stretch marks

aabelein

is there any kind of cream or lotion I can use to help make the apperance of stretch marks diminish?? i know i can't make them go away (even though I wish I could!!!!) but can't i use something to help minimize the apperance of them? i'm mostly concerned with the ones on my sides.... they are kinda big and long and they are white..... not red or purple, but I like to tan and when I tan they pop out like crazy!!! anything i can do to help!?!?!?