Anyone heard of the Nike Fuel Band?

jlprovost

I recently stumbled across the New Nike Fuel band that goes on sale today at 5pm. I don't know much about it but it appears to be a band that goes on the wrist that keeps track of all the movement and activity you perform throughout the day. You can set goals of the amount of calories you want to burn and try to push past them daily. looks legit but also very spendy.

Just curious if anyone else has heard about it.
Here is the link http://www.nike.com/fuelband/