Anyone else tried baked dried fruit?

broadway_Calls

I know dried fruit can be ridiculously high in sugar/additives etc but I found this new brand the other day that claims to bake fruit from fresh and then add nothing to it:
http://www.urbanfruit.co.uk/

Not sure if there's something similar in the USA too?
My question is does anyone know if I can snack on this stuff as guilt-free as I do with regular fresh fruit? The ingredients only lists the fruit itself, nothing else, and states I can get some of my five a day from it.