Food Industry wants you to be active, so it can sell more

yarwell

http://blogs.plos.org/speakingofmedicine/2012/07/05/is-obesity-simply-about-a-lack-of-balance-why-big-food-wants-you-to-be-fit/

"So is obesity about burnt calorie insufficiencies? Doubly labeled water studies suggest that we’re burning as many today as we did back in the early 1980s (Westerterp, 2008); objective UK accelerometry data found that in 5-8 year old children even a tenfold difference in activity levels didn’t associate with weight or body fat percentage (Metcalf, 2007); while the CARDIA trial revealed that over the course of 20 years if you’re a man and you exercise 1hr/day, 6 days a week you’ll gain only 127 fewer grams a year than if you exercised less than 15mins/day and if you’re a woman and do the same you’ll gain 311 fewer grams (Hankinson, 2010). But you’ll still gain."

LesterBlackstone

YAAAAYYYY More conspiracy theories so we don't have to take responsibility for our own fat *kitten*!

mcarter99

I think that's a natural marketing tack. These businesses are in business to make money for their shareholders (oftentimes, us, in our 401k accounts). They don't exist to fight obesity or improve our diets. People want hyper-marketed sugar-water and they supply it. That's capitalism. It's not like they're selling fat burner supplements. We know what it is.

If Pepsi says "move more to drink more Pepsi", isn't it just like MFP saying "exercise more to eat more food"?

And I don't blame soda companies for obesity. People seem to think if a little of something is good, ten times as much is ten times as good. They do it with foods and exercise and all kinds of things. I think that's partly where this site gets its EAT MORE mantra. Food is good, starving is bad, regaining is bad, losing muscle is bad, therefore the answer to pretty much all stalls is EAT MORE. Never mind that weight loss is proven to be directly and pretty much proportionately related to calorie deficits.

AllTehBeers

YAAAAYYYY More conspiracy theories so we don't have to take responsibility for our own fat *kitten*!

I thought it was Mcdonalds fault I'm fat. :ohwell:

DangerJim71

I think that's a natural marketing tack. These businesses are in business to make money for their shareholders (oftentimes, us, in our 401k accounts). They don't exist to fight obesity or improve our diets. People want hyper-marketed sugar-water and they supply it. That's capitalism. It's not like they're selling fat burner supplements. We know what it is.

If Pepsi says "move more to drink more Pepsi", isn't it just like MFP saying "exercise more to eat more food"?

And I don't blame soda companies for obesity. People seem to think if a little of something is good, ten times as much is ten times as good. They do it with foods and exercise and all kinds of things. I think that's partly where this site gets its EAT MORE mantra. Food is good, starving is bad, regaining is bad, losing muscle is bad, therefore the answer to pretty much all stalls is EAT MORE. Never mind that weight loss is proven to be directly and pretty much proportionately related to calorie deficits.

Thank you.