At what age did you start worrying about "brands"

oregonzoo
oregonzoo Posts: 4,251 Member
My daughter( who is FIVE) is all dejected because she doesn''t have a pair of Sketchers. And she says everybody else does...
Isn't FIVE a little young for all this stuff ot start?
«1345

Replies

  • Desterknee
    Desterknee Posts: 1,056 Member
    Yeah, that's kind of young. I didn't care until I got made fun of for not having Nike sneakers when I was 10. I had a phase of caring from 10-14. Then I became that "depressed teenager" and stopped caring. What a bore.

    I sincerely hope your daughter isn't getting made fun of, and doesn't become a depressed teenager. Kids are different these days so I'm not that surprised she's asking for sketchers at 5. Next it'll be the dreaded cell phone :)
  • ItsCasey
    ItsCasey Posts: 4,021 Member
    Sounds young to me. I went to a very small school in rural East Texas. I would say 6th grade was probably when girls started asking each other what brand your jeans were. In high school, it got worse. Nobody even wore jeans to school anymore. People dressed to the nines every day (and this was public school!). I distinctly remember calling my mom shortly after I started my freshman year of college and telling her that I was severely overdressed and that I needed to go shopping for jeans and t-shirts because I literally did not have ANY.
  • oregonzoo
    oregonzoo Posts: 4,251 Member
    lol well my fiance will be getting her the darned things. He thinks it's important for her self esteem.

    I think this is a LONG road ahead! lol
  • livinginwoods
    livinginwoods Posts: 562 Member
    I got my first pair of Sketchers last year and was so thrilled. It was my first brand name shoe. Growing up we could never afford them. I don't remember wanting brand name stuff high school though.
  • Darkskinned88
    Darkskinned88 Posts: 1,177 Member
    my nephew is 4 very vain with his clothes....he can read/write/count so i let him be.
  • TheRoadDog
    TheRoadDog Posts: 11,788 Member
    I'm 58 and I still haven't started worrying about "brands".

    Just looking for comfort, fit and economy. When I find something I like, I buy several.
  • thebigcb
    thebigcb Posts: 2,210 Member
    My daughter( who is FIVE) is all dejected because she doesn''t have a pair of Sketchers. And she says everybody else does...
    Isn't FIVE a little young for all this stuff ot start?

    YES
  • MB_Positif
    MB_Positif Posts: 8,897 Member
    Gabriel has wanted Skechers since he was about 5 also. That said, I am pretty sure he only wants them because they light up so fracking bright. And he only knows what they are called b/c of TV commercials. I don't think he is aware of what a "brand" is, those shoes just have a certain allure. Right now he has New Balance Running shoes because we literally tried about 28 pairs of sneakers on his feet and those were the only ones he didn't hate. Thankfully they were on sale!

    The thing that drives me bonkers is how I'll pick out a shirt for him, like his one from DISNEYLAND, and he'll say "kids might make fun of this shirt because it has Mickey Mouse on it." I am like, "WHAT? Who doesn't want to go to Disneyland and get a Mickey Mouse shirt!?!" In my head, little kids would be jealous that HE got to fly to California and go to Disneyland, but apparently Mickey is just not cool enough! That said, I had posted about the shirt issue on facebook and one day he wore the shirt to church and a bunch of my friends who had read the post commented to him about how much they liked the shirt, now he loves to wear it again :)

    Edited to add: I was obsessed with getting a pair of Guess jeans when I was in 4th grade, I think. That's when I started caring.
  • fteale
    fteale Posts: 5,310 Member
    5 is way too young!

    My son started at 6 saying he wanted a GAP hoodie, but that was mostly because his 12 year old cousin had one. Now he has one he is once again uninterested in brands.
  • Junior high

    don't give a **** about it now
  • maspicantexfa
    maspicantexfa Posts: 73 Member
    I agree, I think it's because of the commercials and because they light up. I just bought my daughter a pair. They truly are awesome. I wish I had some in my size. I was (am) a nerd, so I really did not care too much about brands in school, or ever really. I got my first designer purse for Christmas this year and thought, "well, that's neat." I love it, not because it's a designer purse, but because it's well-made and large enough to use as a diaper bag. But when I was in Jr. High I noticed that all the kids were going crazy over stuff like Z. Cavaricci pants and Skidz. Which I thought looked ridiculous. So I suppose junior high might be around the age.
  • chivalryder
    chivalryder Posts: 4,391 Member
    I'll have to agree. Do your best to convince your daughter that brands aren't important, that it's just some sort of hype made up by people who want her money. It doesn't matter in the end.

    If you manage to do this, tell me how!
  • ckay220
    ckay220 Posts: 271 Member
    I think I started worrying about brands in elementary school too, the light up skechers that everyone had I didn't. I was excited for a pair of Timbalands during the winter though..lol. In high school, when I started paying for my own stuff, I stopped worrying about brands because I found out that thrifting was just the best!
  • LorinaLynn
    LorinaLynn Posts: 13,247 Member
    I'm 40 and I still don't care about brand. They way I feel, they should be paying ME to advertise their labels! :laugh:

    If I like it, if it fits right and if the price doesn't make me wince, I'll buy it.
  • I remember in 5th grade (age 10) I was super obsessed with brands. I don't really remember being that way any younger.
  • skylark94
    skylark94 Posts: 2,036 Member
    At five it's probably not so much about the brand as the feature that the brand offers. Skechers does make some pretty fun kid's shoes. My son loved the light up ones.
  • arenkel
    arenkel Posts: 77
    I don't care about brands most of the time, and I don't remember ever caring (except briefly in 7th grade, but I got over that quickly). If one brand has better performance (shoes, electronics, other useful stuff), I'll buy from them because of that.

    I'm only brand-loyal with clothing if I know their products have good value and fit me. I bought a pair of Levi Curve ID jeans recently, and I would buy another pair of that same brand & style because it fits my body perfectly. I don't need 7 For All Mankind jeans, I need jeans that fit. I don't buy brands because of their name. I actually avoid clothing/shoes with branding all over them; I think it's tacky (Yes, I'm talking to you, VS, AE, Hollister, Abercrombie, Aeropostale, Nike, Under Armour...).
  • MommaKit79
    MommaKit79 Posts: 852
    I actually found a pair of shoes at Payless that looks JUST LIKE Sketchers and my step-daughter thought they were!! LOL!!! She is 7 an the only thing she really knows about BRANDS is Sketchers and I think that is because her mother & my husband used to always get them for her skinny feet and the commercials for Sketchers are constantly on...and geared toward that age group! Just try to help instill in her that BRANDS arent a big thing and always make sure she looks presentable. My step-daughters mother doesnt always care about that (at least from what I have seen) and that could cause a problem. Sometimes she looks adorable and others, i look at her myself and wonder why she wore that to school.

    GOOD LUCK!!!!
  • obaker
    obaker Posts: 76 Member
    My parents convinced me that they were broke when I was very young, so even though I worried about "brands" I felt too guilty to ask for much.

    I was about 17 when I realised they weren't poor after all, they just didn't want to buy me expensive things I was going to grow out of anyway. Conveniently, I had already found myself a job :ohwell:
  • SmartAlec03211988
    SmartAlec03211988 Posts: 1,896 Member
    I don't quite remember what age I cared about brands, but I was always conscious of what I put on. I did not like specific types of clothes, and would pretty much refuse to wear them. What a crazy child I was.

    As an adult, I don't care about brands per se, but I will gravitate towards specific ones, because they have a specific look or fit that I prefer. I will buy anything if I like it and it's on sale, though, regardless of brand.
  • Shelbert79
    Shelbert79 Posts: 510 Member
    When I had to start buying my own crap! Actually, it was when I got out of high school. If you weren't wearing the name brand stuff people talked about you. I do make sure that my tennis shoes and my kids tennis shoes are name brand but I think its because I like them more. And I buy most of my bras at Victorias Secret because I love them.

    My ex sister in law STILL cares about the name, if my mom buys them walmart clothes, she won't let them wear it. It has to be Justice, Old Navy, Aeropostale (or however you spell it). As long as my kids are in clean, nice clothes, I don't care where they came from, I get most of my compliments on clothes I bought for myself at the thrift store.
  • catcrazy
    catcrazy Posts: 1,740 Member
    My kids were around 8, they didnt get though! If they wanted something that they didnt actually need they had to buy it themselves. If they needed new trainers/jeans etc and wanted a "brand" they had to stump up the difference, if I agreed they could have them. I remember 1 of them wanted nikes, they were 3 times the price that i'd pay usually but the nikes were only leather trim as opposed to full leather for the cheaper ones...I said no. Yeah, mean mummy!

    They are all well adjusted kids/young adults with a real sense of value now so I don't think I got it wrong.
  • mrsdamr
    mrsdamr Posts: 54 Member
    I have two girls - almost 11 and almost 8. My older one became very "store" specific about a year or so ago - the younger one followed suit. 5 is young, but not, when you consider what goes on in the schools. I wish our schools had uniforms - as that would "prevent" some of the branding, but when others are wearing Juicy.... it gets noticed.

    I've tried to explain to my girls that they are better off buying clothing that fits and looks good on them, regardless of store - as if it fits and looks nice -no one will care!!!! My girls have always been well dressed - and I didn't spend allot - sales, coupons.... it is getting harder though, as I'm starting to lose the argument.....
  • angieleighbyrd
    angieleighbyrd Posts: 989 Member
    I've never and still don't care about brands. That's one thing I actually thank my parents for. If I like something, I'll wear it. I don't care if it came from walmart, or some higher end store. Sure there are certian brands I do like, but I could care less where my stuff actually comes from. My son is the same way. I gave him money to go clothes shopping and offered to drop him off at the mall, he said "meh, lets just go to walmart".
  • xarge
    xarge Posts: 484 Member
    I never cared about brands, still never do. I'm 28 and when I was a preteen, only one or two kids around me were ridiculously brand-aware. It gets worse year by year both for kids and adults. For adults, in most cases it turns into a clique that makes people feel special or belong to a higher socioeconomic status, it's a sad compensation. Sorry if it offends anyone but I don't see any other reasonable explanation.
  • jcjsjones
    jcjsjones Posts: 571 Member
    My daughter was the same way with Sketchers "twinkle toes"...uuugghhh! She HAD to have them...I would only buy them on clearence. Good thing was they only went to size 3 1/2, so once her feet were too big she got over it. Now she is like me and goes straight to the sale and clearance racks. However, she is only 8 so I have a feeling it won't last forever!

    I think I was in the 4th grade when Keds started to become popular. I begged and begged for a pair. I think I ended up getting the cheap pair from KMart! LOL! Of course everyone knew because they didn't have the little blue label on the heels! I survived.
  • nukebhs83
    nukebhs83 Posts: 158
    unfortunately thats the norm these days. when my daughter was that age and wanted something that i felt was too expensive (brand name) she had to earn at least part of the money for it. at five she could feed the dog/ help clear the table after supper/ do a few things to help me and earn some money to put toward it and when she had a certain amount (something we agreed on) she could get it. i think it helped her realize the cost of having something that everyone else has and as she got older she realized she didnt need to be like everyone else.
  • carriempls
    carriempls Posts: 326 Member
    I started with certain things about age 7 or 8. I remember friends having jordache jeans and jordache purses that I wanted too.

    It stopped by age 15.
  • ItsDawnMarie
    ItsDawnMarie Posts: 81 Member
    I went to Catholic school until seventh grade so it really did not matter, but started public school in eight so about that time. But then, I still did not have a specific brand. My daughter who is 12 years old has not gone there yet, shes more tom-boy like and absolutely hates shopping ( = Hope shes changed a little before we go back to school shopping LoL
  • DieVixen
    DieVixen Posts: 790 Member
    I have NEVER cared about brands