Why I didn’t buy Bananas…

iplayoutside19

Part of my job is inventory analysis. Not fruit per se. But you might be seeing a loss leader on the grapes and other stock in the gorcery store. The store prices certain items at a loss, in order to get you in the door and you will buy other stuff that's more profitable for them.

Also, you might have caught them at a time when they needed to move grapes to make room for fresher grapes. Lots of reasons for pricing.

I guess what I'm trying to say there are a lot of factors that go into the price of a product beyond the actual cost of the product regardless of industry.

Not that this would have stopped me from buying the banana's. Because I buy them regardless of price, as long as they look good I'm buying banana's.

I admire creative advertising so I probably would have laughed.

klybarger

Besides, marketing like that is more driven towards children- and if my children are going to be marketed to (it's unavoidable) I'd rather a company be pushing nutritious food like bananas over, say, Happy Meals.

Agreed.

I understand what you're saying about responsible consumerism. We all need to place a priority on buying as local as possible and paying fair prices. We all have the power to change circumstances with our buying dollars.

And I absolutely dispise slimy marketing tactics. But on the other hand, it tickles me no end that maybe the movement towards eating healthier is now warranting those creepy marketing guys to place ads on the healthy stuff!

mlove1307

I bought the bananas and made SURE I got a bunch with the cute little monkey. I really don't focus on the fact that they have partnered with Wii to attract more customers.

Honestly, I love bananas. They are a great fruit and if putting a stupid monkey on the little sticker on a bunch of bananas gets more people to look at FRUIT and maybe buy some, then I think thats awesome. As consumers, we don't have to be gullible to advertisements. I certainly didn't go out and buy a wii and the monkey balls game. But I did have my banana oatmeal for breakfast. :]

I guess it's all about perspective. I hope maybe with all these opinions floating around about the post those who are furious with the advertisers will see the other side of the argument.

sweetrevenge

Confused a bit.

jennylynn84

I think the marketing of the bananas with a Wii game is great. I know recently a lot of children's television and companies (Disney, Nickelodeon, etc) were leaned on pretty heavily to get their marketing off of candy and cookies and onto fruit and veg. LOVE this. I blame a lot of the issue of kids eating crap because it's got a TV or game character on it on parents because they can't/won't say "No," but even looking at it like that, any help parents can get (especially ones that have a problem with "no") is a good thing!

I thought it was both hilarious and awesome when I found SpongeBob Squarepants on frozen edamame. It may sound horrible, but he could be on ice cream on the same aisle. He's going to be on something so it might as well be on the edamame.

Just as an added note "gamer" food used to be (and for some still is) things like frozen pizza and Mountain Dew. Good to see a company targeting that audience with health food.

Everyone spends a lot of time complaining about McDs, BK, cigarette companies, etc marketing to children... why should we be upset when something great like a fruit company does it?