Why Do You Crave?

I see a lot of posters here bemoan their lack of self-control and beat themselves up about their inability to stick to a fitness plan. It can certainly be a challenge and nobody has perfect self-control. But what makes it even harder is how processed foods are engineered. There is an excellent article on the subject by Michael Moss in the February 24th New York Times Magazine entitled "The Extraordinary Science of Addictive Junk Food". Here's the link:

http://www.nytimes.com/2013/02/24/magazine/the-extraordinary-science-of-junk-food.html