Abercrombie & Fitch Rebranding

calibriintx

Okay, so I could care less who this company targets or why. Their clothes suck and their stores smell like @ss, so I'm not missing out if they don't carry XL, anymore than if they didn't carry M. But when I heard that they burn their overstock, rather than donate it, THAT pissed me off. Yes, they have a right to do whatever they want, and I have a right to use my buying power elsewhere. But I still get to have the opinion that they're a-holes. (Yes, I know they're not the only company with this policy)

Anyway, I saw this when I logged into FB this morning, and think it's awesome. Cool, if you do; oh well, if you don't. :flowerforyou:

In response to Abercrombie & Fitch CEO Mike Jeffries not wanting "not so cool" kids or women who wear size large to wear his company's clothes, Greg Karber has come up with a funny and creative way to readjust the Abercrombie & Fitch brand.

He's giving their clothes to the homeless.

Awesome video here: http://www.youtube.com/watch?feature=player_embedded&v=O95DBxnXiSo