Beet juice

I've been hearing that Beet Juice is like the superfood among superfoods,

A study led by the University of Exeter, published in 2009 in the "Journal of Applied Physiology," reported that beet juice may have the most benefits when it comes to improving athletic stamina. Not only has beet juice been found to help boost athletic performance, but the vegetable has also been linked to helping those with lung and heart problems and aiding in general overall health.

The Exeter-led study pointed to the benefits of nitrates, concluding that they boost a cyclists's endurance by 16 percent. Nitrates are helpful to athletes because they quickly bring oxygen to muscles, essentially making the hard efforts easier.
Athletes aren't the only ones that benefit from nitrates. Elderly people and those with lung, heart and metabolic disease could also benefit from the increased oxygen that nitrates supply to the body.

Beet juice, which is high in potassium, can help regulate fluid levels and balance electrolytes. Beet juice is also an effective anti-inflammatory because it contains betaine. This can help reduce an athlete's risk of chronic inflammation and illness. It's also high in vitamins C, A, B1, B2 and B6.

(Read more: http://www.livestrong.com/article/475637-beet-juice-athletes/#ixzz2Dnhmu8UV)

Unfortunately, it tastes downright nasty when I drink it pure. Is there anyone who has been successful in adding this to recipes or blending it with other juices, so that the taste is somewhat improved?