Chocolate

Claire, if its merely the taste of the chocolate and not the bar itself, try silk dark chocolate almond milk. It's delicious (in my opinion), it's good for you, and it's fairly low cal.

dont use food as a reward!!

Chocolate is far too nice to give up, just limit your intake and really enjoy the small amounts you let yourself have, that makes it all the more special. Little treats are nice, I like Fingers of Fudge, Milky Way and Creme Eggs, all relatively low as an occasional treat.
My wife also tells me eating chocolate releases the same endorphins released when we make love, maybe that's why we all like chocolate so much !

Have you tried chocolate-flavored foods that might satisfy the craving, like cocoa roasted almonds or chocolate yogurt/frozen yogurt? One of my favorite post-workout snacks is plain greek yogurt with chocolate flavored protein powder stirred in. It's not really particularly chocolately, unless I add cocoa, as well, but it helps trick my brain into thinking it's getting chocolate, and I love the texture; it's thick and creamy, almost like softserve.

I adore chocolate, and have a difficult time limiting my intake, so I keep whatever chocolate I am given (I try not to buy it) in the freezer so I can dole it out in pieces. I've successfully kept 1 lb of mixed chocolates in there since Valentine's day and have only eaten about 6 or 8. Out of site, out of mind, largely. When I do get into the box, I do usually end up eating more pieces than I had intended, but then I just fit in an extra long workout. I don't want to live my life without chocolate, but I can relate - I've had to stop buying certain food items because I just lack willpower in regard to them.

I just justify it by rereading articles like http://www.nytimes.com/2011/08/30/health/30prevention.html?_r=0

I had a problem with brownies. I did this self-hypnotic trick that I found that is taught by Paul McKenna. I completely relaxed in a room, closed my eyes and imagined a brownie in the most detailed way possible. I then imagined in great detail something really disgusting that would make you vomit if you had to eat it or even look at it long enough (think smokers hacking cough spit - sorry). I then mixed the two together in my mind, like you were mixing them in a bowl and imagine that picture for a minute.

The trick here is to imagine it so strongly that it seems real. The process should only take about 5 minutes of relaxing and then a minute of imagining the brownie (chocolate in your case), then a minute of something disgusting, then a minute of them mixed together. Really imagine these things, smell them, see the texture, notice the colour, you should feel sick to your stomach when they are mixed.

Do this for 7 days in a row.

I left a batch of brownies on the cupboard for a week after this and then threw them out, that had never happened before. I still to this day do not have any desire to eat a brownie. I have had a few over the years, but that compulsive craving is completely gone.

I'm a skeptical person and was shocked how well this worked. Be careful, it's powerful stuff and you may lose your craving forever. I guess that's a good thing.

Best of luck!

I started drinking shakeology chocolate and my chocolate cravings went away. Or you can buy 'healthier' chocolate stuff like fiber bars or brownies, just try not to eat the whole box.

I have a big problem with chocolate too so I sympathize, but the only pure chocolate I've had in 2 months is a dove egg, and I managed to stop at one (I still have a whole stash of chocolate candy for Easter upstairs. For my kids but there'll be a lot of extra).