why am i so hungry?!

i started the whole "clean eating" thing 3 weeks ago. I did wonderful the first 2 weeks, and lost 8 lbs. I wasn't really craving anything, my body seemed to be handling the change well. this week, not so much. I have been ravenous it seems! I am constantly hungry. I'm still eating better, healthier, clean foods.. but it's like I can't get enough food. it's not actually real hunger. it's that I WANT TO EAT SOMETHING feeling. what the hell is happening? is my body finally paying me back for not giving it the crap it loves and wants? what can I do to fix it, and go back to just wanting food when I actually need it?
has anyone else experience this??

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