How to create a fad diet

eric_sg61
eric_sg61 Posts: 2,925 Member
edited November 9 in Health and Weight Loss
http://theness.com/neurologicablog/index.php/how-to-create-a-fad-diet/
Cliffs for the tl:dr crowd
#1 – You need a catchy title, usually taking the form of “The blank Diet.”
#2 – Make outrageous claims of success. The bigger the lie, the more people are inclined to think that it’s not a lie because no one would be that audacious
#3 – Testimonials. Personal stories, starting with your own, are the bedrock of fad diets. Don’t worry if there is absolutely no scientific evidence to support your claims – fad diets are not about evidence
#4 – The Secret. Your fad diet has to have the secret or key to weight loss
#5 – Cherry pick the research. If you want to add a little optional bling to your website, you can link to research supporting your diet. Now, there won’t be any research that actually indicates your diet works, but don’t worry about that. You can cherry pick studies that appear to support your diet
#6 – Sciencey Explanations. This part can be real fun – make up BS explanations for why your diet works
#7 – Demonize a food group. Every narrative needs a villain, and every fad diet needs a demonized food or food group
#8 – Attack your critics. You may get some blowback from scientists and doctors about how pseudoscientific and unhealthy your diet is, and be criticized because the research does not support your claims. Don’t worry about this – miracle claims and testimonials will shield you from any legitimate criticism

Replies

  • geneticsteacher
    geneticsteacher Posts: 623 Member
    :):):)
  • Ninkyou
    Ninkyou Posts: 6,666 Member
    9e9.gif
  • dawnsnarks
    dawnsnarks Posts: 101 Member
    :') :')
  • Jruzer
    Jruzer Posts: 3,501 Member
    Your ideas are intriguing to me and I wish to subscribe to your newsletter.
  • fixmyself
    fixmyself Posts: 18
    edited January 2015
    I was once a total victim to this, so I looked at one of the books I had (The 17 day diet) and this is all true! Thanks for summarizing it :D
  • tulips_and_tea
    tulips_and_tea Posts: 5,741 Member
    #9 - focus on a rare, tropical fruit or something similar. The Acai berries were all the rage for a while, then coconut water. What's next?
  • HeySwoleSister
    HeySwoleSister Posts: 1,938 Member
    #10, include claims like "never feel hungry again!" or "no terrible workouts!" "Eat whatever you like, and still lose all the weight!"
  • jgnatca
    jgnatca Posts: 14,464 Member
    edited January 2015
    You got it all! I was waiting to pounce on you for missing #7.
    How about:
    #11 Include claims that this diet removes toxins. That woozy feeling that first few days on restriction is proof.
    #12 Start off the first few days with an outrageously low calorie "fast", with the correspondingly outrageously fantastic water weight loss. Future failures are simply the dieter's fault for not following the "program" carefully enough.
  • JUDDDing
    JUDDDing Posts: 1,367 Member
    I'm way ahead of you: Celery Salt Diet
    You know how celery is a negative calorie food right?

    Of course you also know that celery salt contains the essential homeopathic natural essences of celery right?

    By adding celery salt to your food, you are _removing calories_. If you do this in sufficient quantities, you'll lose weight with no effort required just like I did.*

    And as an added bonus - celery salt is much more affordable and available than Sensa!

    But wait - there's more! Celery is high in fiber - remember those essential homeopathic natural essences? Yep, they add fiber too!

    You'll wish that you had got on this bandwagon early when I am living the life of luxury in Ankeny IA buoyed by the fortune I made on celery salt futures.

    *Actual results may vary. Weight loss results simulated. The FDA has not evaluated these statements.
  • elphie754
    elphie754 Posts: 7,574 Member
    JUDDDing wrote: »
    I'm way ahead of you: Celery Salt Diet
    You know how celery is a negative calorie food right?

    Of course you also know that celery salt contains the essential homeopathic natural essences of celery right?

    By adding celery salt to your food, you are _removing calories_. If you do this in sufficient quantities, you'll lose weight with no effort required just like I did.*

    And as an added bonus - celery salt is much more affordable and available than Sensa!

    But wait - there's more! Celery is high in fiber - remember those essential homeopathic natural essences? Yep, they add fiber too!

    You'll wish that you had got on this bandwagon early when I am living the life of luxury in Ankeny IA buoyed by the fortune I made on celery salt futures.

    *Actual results may vary. Weight loss results simulated. The FDA has not evaluated these statements.

    Hahahahahaha where does one find this magical celery salt? For a moment I was imagining eating salted celery which just sounded gross (I hate celery to begin with). You know at least one person will end up taking you seriously though lol.
  • Unknown
    Unknown
    This content has been removed.
  • brianpperkins
    brianpperkins Posts: 6,124 Member
    What happens if I mix the celery salt with Dehydrated Water?
  • obscuremusicreference
    obscuremusicreference Posts: 1,320 Member
    edited January 2015
    elphie754 wrote: »
    JUDDDing wrote: »
    I'm way ahead of you: Celery Salt Diet
    You know how celery is a negative calorie food right?

    Of course you also know that celery salt contains the essential homeopathic natural essences of celery right?

    By adding celery salt to your food, you are _removing calories_. If you do this in sufficient quantities, you'll lose weight with no effort required just like I did.*

    And as an added bonus - celery salt is much more affordable and available than Sensa!

    But wait - there's more! Celery is high in fiber - remember those essential homeopathic natural essences? Yep, they add fiber too!

    You'll wish that you had got on this bandwagon early when I am living the life of luxury in Ankeny IA buoyed by the fortune I made on celery salt futures.

    *Actual results may vary. Weight loss results simulated. The FDA has not evaluated these statements.

    Hahahahahaha where does one find this magical celery salt? For a moment I was imagining eating salted celery which just sounded gross (I hate celery to begin with). You know at least one person will end up taking you seriously though lol.

    It's in the spice aisle. It is a real thing and I use it and I've lost 32 pounds! Thanks Juddding!
    2t2okkzlwkaq.jpg
  • yarwell
    yarwell Posts: 10,477 Member
    That sounds like the publisher's template for a Diet book - the alternative is self publishing.
This discussion has been closed.

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