The Impossible Burger

lauragreenbaum
lauragreenbaum Posts: 1,017 Member
in Food and Nutrition
I cannot find this anyplace! I saw a story on Sunday Morning a couple of weeks ago about it, and it's plant based, but has the texture and taste of meat. I have been to a couple of restaurants who had it on the menu but both places had sold out. Does anyone know if it will be available in stores any time soon? I'm dying to try it.

Replies

  • beckyrpl
    beckyrpl Posts: 73 Member
    Where do you live? If you can't find it in any grocery store by you, do you have a Red Robin restaurant by you? They serve the Impossible Burger there. If you live on the east coast, I'd try looking at Wegmans'.
  • lauragreenbaum
    lauragreenbaum Posts: 1,017 Member
    Hi- thanks. No Red Robin, but I did go to their website and you can put in your Zip and they find restaurants in your area. Funny thing is though, one of them is the one I went to the other day who was sold out of them. The website also noted it will be available in stores later this year.
  • LyndaBSS
    LyndaBSS Posts: 6,964 Member
    Have you tried the Beyond Burger? Also plant based and very tasty. My local grocery stores carry it.
  • rosebarnalice
    rosebarnalice Posts: 3,488 Member
    Some Qdoba and White Castles have them.

    IMHO, totally overrated. Yes, it tastes like hamburger- but not GOOD hamburger. It's more like cheap, high fat hamburger that you want to disguise in chili or mac-n-cheese.
  • PKM0515
    PKM0515 Posts: 3,089 Member
    edited July 2019
    If you have a Bareburger near you, they have it. Also, I believe Burger King (!) is going to start carrying it (or so I heard).
  • MikePTY
    MikePTY Posts: 3,814 Member
    The Impossible Burger is not currently available in grocery stores. It is only available in restaurants for now. They are planning to release it in grocery stores but they do not have a date as far as I know. It has been a struggle for them to even keep up with production demands for the restaurants. Beyond Burger is available at grocery stores.
  • skelterhelter
    skelterhelter Posts: 803 Member
    I thought I saw it on Cheesecake Factory's menu, if you have those around. And weren't TGIFs supposed to carry them?
  • LivingtheLeanDream
    LivingtheLeanDream Posts: 13,342 Member
    I saw something similar advertised by Bird's Eye recently, not sure what they called it though.
  • PKM0515
    PKM0515 Posts: 3,089 Member
    https://impossiblefoods.com/burgerking/
  • MikePTY
    MikePTY Posts: 3,814 Member
    Looks like it's coming to grocery stores in September.

    https://www.cnbc.com/amp/2019/07/31/beyond-meats-competitor-impossible-foods-gets-fda-approval.html
  • atjays
    atjays Posts: 797 Member
    I think even Burger King has a version of it in most markets
  • lauragreenbaum
    lauragreenbaum Posts: 1,017 Member
    I can't bring myself to walk into Burger King. I did find a restaurant near me that supposedly has it. We'll see!
  • nooshi713
    nooshi713 Posts: 4,877 Member
    I had this recently at a Cheesecake Factory near me and it was delicious. As someone who was raised on meat, I couldn’t tell the difference. It is way better than the Beyond Burger imo. I hope it becomes more readily available.
  • Bodyopus
    Bodyopus Posts: 25 Member
    I read an article today that the FDA just approved Impossible for grocery store sales so if you can’t find it yet hopefully it will get to a local grocery store for you soon.
  • iMommy33
    iMommy33 Posts: 1 Member
    Pluckers has it if those are near you!
  • nooshi713
    nooshi713 Posts: 4,877 Member
    topster79 wrote: »
    I read an article today that the FDA just approved Impossible for grocery store sales so if you can’t find it yet hopefully it will get to a local grocery store for you soon.

    I am so excited for this!
  • lauragreenbaum
    lauragreenbaum Posts: 1,017 Member
    iMommy33 wrote: »
    Pluckers has it if those are near you!

    Hmmm never heard of it. I'm in California
  • DaddieCat
    DaddieCat Posts: 3,643 Member
    Red Robin, I think Friday's has it as well.... outside of finding a local restaurant, you'll have to wait until they release in stores. Also, be careful at BK if you go there and care about cross contamination. They will be cooking this on the same equipment as everything else unless you specifically ask them to cook it in the oven on its own.
  • grimendale
    grimendale Posts: 2,153 Member
    atjays wrote: »
    I think even Burger King has a version of it in most markets

    Not for a few more days, I think. I read somewhere that the official nationwide release is Aug. 8.
  • corinasue1143
    corinasue1143 Posts: 7,460 Member
    Just curious. I know the reason vegetarians, vegans are interested. But why meat eating people? Just because it’s new? Or is there something else about it?
  • yukfoo
    yukfoo Posts: 871 Member
    edited August 2019
    Some people choose plant based for ethical reasons. An animal didn't have to die to make it. Although they are highly processed. The Beyond Burger requires 22 ingredients. Tim Horton's has also jumped on Beyond Burger bandwagon as well. Just a side note... Most ,if not all, fast food places are not vegan focused. They do not have a separate cooking surface reserved for this purpose.
  • MikePTY
    MikePTY Posts: 3,814 Member
    edited August 2019
    corinasue1143 wrote: »
    Just curious. I know the reason vegetarians, vegans are interested. But why meat eating people? Just because it’s new? Or is there something else about it?

    Vegans/Vegetarians actually aren't really the target market for these type of products. While some may enjoy it, for others, they may actually taste too meat like for their tastes. The vast majority that buy them also eat meat as well.

    There are a large number of people who are becoming what is loosely termed "flexitarian," which really just means that they eat meat but are making some sort of effort to eat less meat. This ranges from people who only eat meat on occasion, to those who eat it frequently but are looking to substitute it occasionally. These people make up a fairly sizable portion of the population.

    I am one of them. A frequent meat eater who is trying to reduce my meat consumption and finds plant based replacements that taste similar to meat and have a similar nutritional profile as something worth buying. I buy plant based meat replacements fairly often at the grocery store.

    The reasoning for it is largely either for ethical (animal welfare) or environmental (meat production, especially beef, is incredibly resource intensive and has high greenhouse gas emissions) reasons. It is a combination of the two reasons for me, although mostly on the environmental side. Some people may do it for "health" reasons, but really plant based alternatives are pretty nutritionally similar to their meat counterparts so I don't find that as a reason for me.
  • lauragreenbaum
    lauragreenbaum Posts: 1,017 Member
    MikePTY wrote: »
    corinasue1143 wrote: »
    Just curious. I know the reason vegetarians, vegans are interested. But why meat eating people? Just because it’s new? Or is there something else about it?

    Vegans/Vegetarians actually aren't really the target market for these type of products. While some may enjoy it, for others, they may actually taste too meat like for their tastes. The vast majority that buy them also eat meat as well.

    There are a large number of people who are becoming what is loosely termed "flexitarian," which really just means that they eat meat but are making some sort of effort to eat less meat. This ranges from people who only eat meat on occasion, to those who eat it frequently but are looking to substitute it occasionally. These people make up a fairly sizable portion of the population.

    I am one of them. A frequent meat eater who is trying to reduce my meat consumption and finds plant based replacements that taste similar to meat and have a similar nutritional profile as something worth buying. I buy plant based meat replacements fairly often at the grocery store.

    The reasoning for it is largely either for ethical (animal welfare) or environmental (meat production, especially beef, is incredibly resource intensive and has high greenhouse gas emissions) reasons. It is a combination of the two reasons for me, although mostly on the environmental side. Some people may do it for "health" reasons, but really plant based alternatives are pretty nutritionally similar to their meat counterparts so I don't find that as a reason for me.

    Great post- I guess I'm also a "Flexitarian".

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