NYTimes Op Ed: The Memo Method

https://www.youtube.com/watch?v=ovbXLrs0IL4

Memo is a minimalist, so we’ll keep this short. In the Video Op-Ed above, we trail Guillermo Piñeda Morales, a.k.a. Memo. He clocked a 2:28:42 at this year’s Boston Marathon. At age 46, that places him in the top 10 marathon runners for his age group globally. That’s very fast.

The American fitness industry is worth $30 billion, but Memo’s not in on the trend. He won’t pop up in your Instagram #fitspo feed and you won’t get a glimpse of him at your gym. But if you have a resolution to run a marathon sometime, Memo will likely be whizzing past you.