New Cereal $13???

cathipa · February 2020

Seem utterly ridiculous, but who would try it? On Amazon its $32, but GM is going to sell for $13.

https://www.amazon.com/General-Mills-Morning-Summit-Cereal/dp/B07QFYRLC6

harper16 · February 2020

Nope. Pass.

quiksylver296 · February 2020

Why is it so expensive?

But nope, I don't eat cereal anyway.

missysippy930 · February 2020

👎

cathipa · February 2020

quiksylver296 wrote: »

Why is it so expensive?

But nope, I don't eat cereal anyway.

From the article I read...

"We're innovating in new product forms that command premium price points, including our new Morning Summit cereal, which has almonds as a first ingredient and sells for $13 a box," the company's CEO Jeff Harmening told investors in a conference on Tuesday.

The cereal aimed at health-conscious consumers also contains organic coconut oil and pumpkin seeds. For sweetness, General Mills added dried sugary cranberries and dried cherries to the blend.

The sales price is part of a strategy to offer "compelling innovation" and "health benefits" that give consumers a reason to walk down the cereal aisle at grocery stores, Harmening said.

nutmegoreo · February 2020

Maybe those are flakes of gold? The ingredients are dried cherries, dried cranberries, and almonds. The cost is likely a reflection of the ingredients. 280 calories for 2/3 of a cup and half those calories from fat, add some milk and we have over 300 calories that likely won't fill me for long. I like cereal once in a while, but this is a pretty easy nope for me for a few reasons.

missysippy930 · February 2020

nutmegoreo wrote: »

Maybe those are flakes of gold? The ingredients are dried cherries, dried cranberries, and almonds. The cost is likely a reflection of the ingredients. 280 calories for 2/3 of a cup and half those calories from fat, add some milk and we have over 300 calories that likely won't fill me for long. I like cereal once in a while, but this is a pretty easy nope for me for a few reasons.

Probably. A type of trail mix or granola. You could make it yourself, or a version of it, cheaper.

RachelElser · February 2020

not even if I won the mega millions!

cdudley628 · February 2020

I uh what. I thought it was going to be one of the special high protein cereals, like magic spoon or something? This is worse.

cathipa · February 2020

missysippy930 wrote: »

nutmegoreo wrote: »

Maybe those are flakes of gold? The ingredients are dried cherries, dried cranberries, and almonds. The cost is likely a reflection of the ingredients. 280 calories for 2/3 of a cup and half those calories from fat, add some milk and we have over 300 calories that likely won't fill me for long. I like cereal once in a while, but this is a pretty easy nope for me for a few reasons.

Probably. A type of trail mix or granola. You could make it yourself, or a version of it, cheaper.

Looks like they are trying to cash in on the "halo effect" of the foods they have included. And at least if they are going to charge this much they could have made it "organic" and "nonGMO"

MaltedTea · February 2020

Nutritionally...why? Economically...why? lol

You can make yourself a similar concoction for much cheaper and much more nutritionally balanced. The one you mentioned comes in at only 6g protein with a silly amount of added sugars.

If you have a bulk store near you, get some unsweetened dried berries (which are harder to find than one would think), some almonds and some nuts/seeds of your choice. Then head to the grocery store for an unsweetened (or low sugar) whole grain PLAIN cereal like Total or original Cheerios.

Mix.

Enjoy.

Invest the money saved.

kimny72 · February 2020

I guess once you make your monthly Peloton payment, you go to the store and spend $13 on a box of cereal?

I get that good quality nuts can be expensive, so an ummm nut-forward cereal would be more expensive than your typical box. But I'd guess 2 lbs of just decent quality almonds would cost around that $13 range. I'll bet that 2 lbs is less than half nuts. If I saw that at half that price, I still wouldn't buy it, but I'd think it was more in line with trying to present it as a high end, life-affirmingly-clean, health cereal. $13 is just silly

acpgee · February 2020

The most expensive cereal I ever bought was in Ottolenghi's shop after having dinner in one of his restaurants. Converted to USD it's about $9.73 for a 500g bag (approx 1 lb).

https://ottolenghi.co.uk/ottolenghi-granola

It was totally extravagant but utterly delicious. Then someone on a blog posted the recipe as published in Ottolenghi's cookbook. I put it in the recipe builder and 50g serving was over 550 kcal.

pancakerunner · February 2020

Per ounce it is actually about the same as any other traditional cereal

angel7472 · February 2020

Special K protein. Cheaper and more protein per serving

NovusDies · February 2020

pancakerunner wrote: »

Per ounce it is actually about the same as any other traditional cereal

I wondered about that and immediately googled Golden Grahams. GG is significantly cheaper.

kimny72 · February 2020

pancakerunner wrote: »

Per ounce it is actually about the same as any other traditional cereal

An 18oz. box of Cheerios at Target is $3.79, that's $0.21 per ounce. 38 oz would be $8.00.
An 18oz. box of Honey Bunches of Oats is $2.89. $0.16 per ounce.
A 20oz. box of Grape Nuts is $3.59.

It is a much bigger box (which I didn't notice at first glance) so that certainly contributes to the wowza price, but it is still substantially more expensive, at least by US prices, $0.34 per ounce.