MyFitnessPal premium?

My wife signed both of us up for premium accounts and paid for it before I even knew what MFP was. One day I went through alllll the premium features (to see which ones I use, since I've never been a free member) and was disappointed to see that I really don't use more than one or two of them. It is nice not to have ads, though. We'll probably stay premium members, because we are both on this web site multiple multiple times a day, every day, so it's worthy of support and there won't be free web sites if no one's willing to kick in a few $ for them, but honestly if I wasn't a premium member not much would change.

I do think MFP has missed, or is missing, a great opportunity to make premium membership meaningful by making the app very customizable for paid members. Truth is, the premium app is the free app with a few clunky additions, not a different user experience. If premium membership let the user define their own reports and charts (and more advanced charts) and set up Diary to display whatever mix of stuff they wanted in whatever order and format suited them, then its value would be more apparent. From the data we already input - to wit: all of our food, calorie, and weight information - there could be much, much more creative options for ways to slice, dice, and report the data, such as a tool that'll tell you what your rolling 3 or 6 month TDEE and NEAT really are each day based on your own data, a more advanced chart that'd let you insert your own trend lines to your heart's content, and so on, but nothing of that sort exists. I think they haven't much thought through what the potential of Premium could be.