New Cereal $13???

cathipa
cathipa Posts: 2,991 Member
edited February 2020 in Food and Nutrition
Seem utterly ridiculous, but who would try it? On Amazon its $32, but GM is going to sell for $13.

https://www.amazon.com/General-Mills-Morning-Summit-Cereal/dp/B07QFYRLC6

Replies

  • harper16
    harper16 Posts: 2,564 Member
    Nope. Pass.
  • quiksylver296
    quiksylver296 Posts: 28,439 Member
    Why is it so expensive?

    But nope, I don't eat cereal anyway.
  • missysippy930
    missysippy930 Posts: 2,577 Member
    👎
  • cathipa
    cathipa Posts: 2,991 Member
    Why is it so expensive?

    But nope, I don't eat cereal anyway.

    From the article I read...

    "We're innovating in new product forms that command premium price points, including our new Morning Summit cereal, which has almonds as a first ingredient and sells for $13 a box," the company's CEO Jeff Harmening told investors in a conference on Tuesday.

    The cereal aimed at health-conscious consumers also contains organic coconut oil and pumpkin seeds. For sweetness, General Mills added dried sugary cranberries and dried cherries to the blend.

    The sales price is part of a strategy to offer "compelling innovation" and "health benefits" that give consumers a reason to walk down the cereal aisle at grocery stores, Harmening said.
  • missysippy930
    missysippy930 Posts: 2,577 Member
    nutmegoreo wrote: »
    Maybe those are flakes of gold? The ingredients are dried cherries, dried cranberries, and almonds. The cost is likely a reflection of the ingredients. 280 calories for 2/3 of a cup and half those calories from fat, add some milk and we have over 300 calories that likely won't fill me for long. I like cereal once in a while, but this is a pretty easy nope for me for a few reasons.

    Probably. A type of trail mix or granola. You could make it yourself, or a version of it, cheaper.
  • RachelElser
    RachelElser Posts: 1,049 Member
    not even if I won the mega millions!
  • cdudley628
    cdudley628 Posts: 547 Member
    I uh what. I thought it was going to be one of the special high protein cereals, like magic spoon or something? This is worse.
  • cathipa
    cathipa Posts: 2,991 Member
    edited February 2020
    nutmegoreo wrote: »
    Maybe those are flakes of gold? The ingredients are dried cherries, dried cranberries, and almonds. The cost is likely a reflection of the ingredients. 280 calories for 2/3 of a cup and half those calories from fat, add some milk and we have over 300 calories that likely won't fill me for long. I like cereal once in a while, but this is a pretty easy nope for me for a few reasons.

    Probably. A type of trail mix or granola. You could make it yourself, or a version of it, cheaper.

    Looks like they are trying to cash in on the "halo effect" of the foods they have included. And at least if they are going to charge this much they could have made it "organic" and "nonGMO" :D
  • MaltedTea
    MaltedTea Posts: 6,286 Member
    Nutritionally...why? Economically...why? lol

    You can make yourself a similar concoction for much cheaper and much more nutritionally balanced. The one you mentioned comes in at only 6g protein with a silly amount of added sugars.

    If you have a bulk store near you, get some unsweetened dried berries (which are harder to find than one would think), some almonds and some nuts/seeds of your choice. Then head to the grocery store for an unsweetened (or low sugar) whole grain PLAIN cereal like Total or original Cheerios.

    Mix.

    Enjoy.

    Invest the money saved.
  • kimny72
    kimny72 Posts: 16,011 Member
    I guess once you make your monthly Peloton payment, you go to the store and spend $13 on a box of cereal?

    I get that good quality nuts can be expensive, so an ummm nut-forward cereal would be more expensive than your typical box. But I'd guess 2 lbs of just decent quality almonds would cost around that $13 range. I'll bet that 2 lbs is less than half nuts. If I saw that at half that price, I still wouldn't buy it, but I'd think it was more in line with trying to present it as a high end, life-affirmingly-clean, health cereal. $13 is just silly :tongue:
  • acpgee
    acpgee Posts: 7,994 Member
    The most expensive cereal I ever bought was in Ottolenghi's shop after having dinner in one of his restaurants. Converted to USD it's about $9.73 for a 500g bag (approx 1 lb).

    https://ottolenghi.co.uk/ottolenghi-granola

    It was totally extravagant but utterly delicious. Then someone on a blog posted the recipe as published in Ottolenghi's cookbook. I put it in the recipe builder and 50g serving was over 550 kcal.
  • pancakerunner
    pancakerunner Posts: 6,137 Member
    Per ounce it is actually about the same as any other traditional cereal
  • angel7472
    angel7472 Posts: 317 Member
    Special K protein. Cheaper and more protein per serving
  • NovusDies
    NovusDies Posts: 8,940 Member
    Per ounce it is actually about the same as any other traditional cereal

    I wondered about that and immediately googled Golden Grahams. GG is significantly cheaper.
  • kimny72
    kimny72 Posts: 16,011 Member
    edited February 2020
    Per ounce it is actually about the same as any other traditional cereal

    An 18oz. box of Cheerios at Target is $3.79, that's $0.21 per ounce. 38 oz would be $8.00.
    An 18oz. box of Honey Bunches of Oats is $2.89. $0.16 per ounce.
    A 20oz. box of Grape Nuts is $3.59.

    It is a much bigger box (which I didn't notice at first glance) so that certainly contributes to the wowza price, but it is still substantially more expensive, at least by US prices, $0.34 per ounce.
  • angelexperiment
    angelexperiment Posts: 1,917 Member
    Just buy the regular cereal and add your own almonds, cranberries and cherries 🍒 much cheaper lol add your own coconut oils if you want that lol
  • psychod787
    psychod787 Posts: 4,099 Member
    Will it clean my house and do my laundry? If not.... oh hell no!
  • sardelsa
    sardelsa Posts: 9,812 Member
    I would pay that or more if I could for my favourite cereal (which is not available in Canada) for special occasions but for that stuff? Nope.
  • ReenieHJ
    ReenieHJ Posts: 9,724 Member
    I won't even pay that price for the best steak or lobster.
  • MikePTY
    MikePTY Posts: 3,814 Member
    ReenieHJ wrote: »
    I won't even pay that price for the best steak or lobster.

    You wouldn't pay $5.50 a pound for the best steak or lobster?
  • riffraff2112
    riffraff2112 Posts: 1,756 Member
    yikes. I like cereal but stay away from the high sugary ones (although I do love them) I will be suckered into paying a bit extra for protein or some nuts but this is ridiculous.
  • ReenieHJ
    ReenieHJ Posts: 9,724 Member
    MikePTY wrote: »
    ReenieHJ wrote: »
    I won't even pay that price for the best steak or lobster.

    You wouldn't pay $5.50 a pound for the best steak or lobster?

    The $13.00.
    And I do have a hard time paying that much money for any type of food. I have to really REALLY want it. Maybe if I had more money.....I think I caught my thriftiness from my dad, he never bought anything he didn't absolutely need. :)
  • MikePTY
    MikePTY Posts: 3,814 Member
    I always think the "wiuld you spend x on x" debates are a bit silly because everyone has different personal preferences and financial situations that may make something a good deal for them but not for others. At $13 for 38 ounces, thats 5.50 a pound. Would I pay $5.50 a pound for cereal I really like? Sure, I do it all the time. Because where I like, cereal is an imported item that gets hit with tariffs so a 1 pound box ends up being about $6 or $7. So everyone where I live pays that price normally, and we still have cereal aisles in the grocery store. This particular cereal doesn't sound terribly appealing to me because I'm not a nut person. But if I was one, I'd definitely give it a try.

    You can always "make something yourself" cheaper than if you get it made for you. That goes with just about any combination food but plenty of people don't have problem paying extra for convienence. I don't think there's anything wrong with that. Just like there's not anything wrong with saving and making it yourself.
  • riffraff2112
    riffraff2112 Posts: 1,756 Member
    MikePTY wrote: »
    I always think the "wiuld you spend x on x" debates are a bit silly because everyone has different personal preferences and financial situations that may make something a good deal for them but not for others. At $13 for 38 ounces, thats 5.50 a pound. Would I pay $5.50 a pound for cereal I really like? Sure, I do it all the time. Because where I like, cereal is an imported item that gets hit with tariffs so a 1 pound box ends up being about $6 or $7. So everyone where I live pays that price normally, and we still have cereal aisles in the grocery store. This particular cereal doesn't sound terribly appealing to me because I'm not a nut person. But if I was one, I'd definitely give it a try.

    You can always "make something yourself" cheaper than if you get it made for you. That goes with just about any combination food but plenty of people don't have problem paying extra for convienence. I don't think there's anything wrong with that. Just like there's not anything wrong with saving and making it yourself.

    You make some valid points but I guess relatively speaking, where you live this particular cereal would also increase in price substantially to cost even more. We pay a lot more for alcohol(more than double in most cases) in Canada, then our neighbors in the U.S do, but our sales are still quite high..I'd say probably very similar. The market dictates what something is worth, time will tell if this cereal brand survives.
  • kshama2001
    kshama2001 Posts: 28,052 Member
    edited February 2020
    Just buy the regular cereal and add your own almonds, cranberries and cherries 🍒 much cheaper lol add your own coconut oils if you want that lol

    That was my first thought.

    My second thought was that dried cherries are pretty expensive. This cereal probably uses more cranberries than cherries.

    Who has a good source for dried cherries in 1 pound or less quantities? (No sulfites / preservatives.) I need them for Chocolate Chunk Cherry cookies, which are amazing, but the cherries sure drives up the price. I gave my neighbor a few cookies from my first batch and she loved them so much she wanted to buy a batch, so I priced it out.
  • corinasue1143
    corinasue1143 Posts: 7,460 Member
    nutmegoreo wrote: »
    Maybe those are flakes of gold? The ingredients are dried cherries, dried cranberries, and almonds. The cost is likely a reflection of the ingredients. 280 calories for 2/3 of a cup and half those calories from fat, add some milk and we have over 300 calories that likely won't fill me for long. I like cereal once in a while, but this is a pretty easy nope for me for a few reasons.

    Probably. A type of trail mix or granola. You could make it yourself, or a version of it, cheaper.

    And your version of it could leave out things you don’t like and add things you do.
    It could make the macros better for your way of eating.
  • TeaBea
    TeaBea Posts: 14,517 Member
    cathipa wrote: »
    Why is it so expensive?

    But nope, I don't eat cereal anyway.

    From the article I read...

    "We're innovating in new product forms that command premium price points, including our new Morning Summit cereal, which has almonds as a first ingredient and sells for $13 a box," the company's CEO Jeff Harmening told investors in a conference on Tuesday.

    The cereal aimed at health-conscious consumers also contains organic coconut oil and pumpkin seeds. For sweetness, General Mills added dried sugary cranberries and dried cherries to the blend.

    The sales price is part of a strategy to offer "compelling innovation" and "health benefits" that give consumers a reason to walk down the cereal aisle at grocery stores, Harmening said.

    Whoa! This must be some pretty high calorie stuff. No thanks.
  • savannahs21
    savannahs21 Posts: 364 Member
    How much is it in the store?
  • keishakylejohnson
    keishakylejohnson Posts: 42 Member
    cosco 12.99 :)