Unhealthy sponsors for the 2012 Olympics - thoughts?

Did someone just say that nobody watches the Olympics?

NBC loses money hand over fist when they air the Olympics. Not enough viewers = less advertising revenue.

Did someone just say that nobody watches the Olympics?

NBC loses money hand over fist when they air the Olympics. Not enough viewers = less advertising revenue.

Maybe it's a US thing but 4billion people watched at least part of the Athens Olympics on TV.

Who cares? First - almost no one watches the Olympics anyways... but even then, who cares who sponsors it?
Would you be offended if Viagra sponsored your kids little league team? I wouldn't. They aren't going out and handing free samples to the kids, they are just putting their name out and the adults that are interested will purchase their product. You don't have to agree with someone to take their money and you can't choose your own customers or you'll never have any. There is a strip club nearby with big signs. Just because they have a big sign I see, doesn't mean I am going to go there. It only makes me aware of its presence. People = free choice.

But because of sponsorship embargos, at the events there is no choice. get with the programme.

http://www.businessinsider.com/mcdonalds-forces-olympics-to-ban-fries-2012-7

Oh, I'm "with the programme." I still don't disagree. I think it's an acceptable contract.
If it wasn't worth it, it wouldn't have been done.
It's not like they banned all food in Britain. Just fries sold individually at shops.

When I go to a football game, all they serve is burgers, fries, beer, and nachos. Does that mean I am only allowed to eat those things? No. I have the mental capacity to bring something else if I want it.

You think it's acceptable that 800 food outlets in a locality are forced to take their chips off the menu and for customers to be forced to eat McD's.

And the "bring your own stuff" isn't quite as easy as you think. People have already been told they can't bring even their own bottle of water, but you have to buy some at the event.

Would I want that sort of restriction? No.
But crap like that goes down all the time when the Olympics roll through.
Like I said, good with the bad.

Hi,

I'm just watching Newsnight and there's been a section on the sponsors of the London 2012 Olympics.

Basically the sponsors include Macdonalds, Coca Cola and Heineken. In fact, I've just looked on the website and there are no healthy sponsors at all!

I was just wondering if you thought this was wrong and that it's promoting the wrong things to the public, especially children? Or that it's just sponsorship and it doesn't matter?

Personally I think such an event that promotes fitness and health should have the sponsors to match!

Just thought it would be interesting to see what people thought

You mean to say that I won't get healthy eating Big Macs and drinking pints of Coke??? But that's what Olympic Champions eat all day, is it not???

And yes, I agree. It's a complete joke.

Judging by this article in The Guardian a family won't be allowed to bring their own food. It will be confiscated during bag searches.

http://www.guardian.co.uk/money/blog/2012/may/11/olympic-food-prices-hard-to-swallow

You do get the feeling the Beijing managers have been flown over to organise the London Olympics.

Did someone just say that nobody watches the Olympics?

NBC loses money hand over fist when they air the Olympics. Not enough viewers = less advertising revenue.

Maybe it's a US thing but 4billion people watched at least part of the Athens Olympics on TV.

That's probably true. It may be very popular in other countries. I just know in the U.S., it's a big loss to air it and most broadcasters don't even bid for it because it's such a drain. I only know of one friend that even watches it. Everyone else I'm familiar with hates the Olympics. I myself MIGHT watch the finals in Hockey if Team Canada makes it, but that would be it.

Thai is sooooo bizarre given how many times the US actively bids to host the Olympic Games.

Going back to the OP.... McDonald's and Coca-Cola are probably the two biggest sponsors of any event and while I have certain moral objections to Ronald and his bunch of corproate numpties, I drink Diet Coke and Dr Pepper Zero (which is produced and distributed by Coca-Cola in the UK).

The only time that so-called unhealthy products were banned from sponsorship was with the ban on cigarette companies and that lost $/£millions for motor racing, snooker and the like, but they certainly didn't lose out and new sponsorship deals were signed.

Sponsorship is big business and certainly at the Olympic and FIFA level, sponsorship also comes with certain rights, such as McDonald's attempt to ban fries. They also once tried to ban a Scots woman from calling her small sandwich shop in the Highlands, "McMunchies" claiming they owned the terms Mc and Mac - you can guess that was not a smart move in a nation where half the population have a McSomeone-or-other in their lineage. :laugh:

Actually, looking at the list of official partners, supporters and supplies it's strange that none of the big sporting brands are involved; you'd have thought Nike or Adidas would want to get a look in, but maybe they keep their sponsorship to national teams ???

on a side note (of course) I've always been impressed with what Virginia Slims did for women's tennis and women's sports in general......just sayin

Promoting unhealthy food to children is a non issue. They don't go out and buy on their own. Doesn't matter at all who promotes the Olympics. McDonald's and Coke have been doing it for years and years. Olympics would be dumb to turn down the money. I see no issue with them sponsoring.

It's capitalism at it's best. It's what we want, what we fight to keep.

But, at the same time, if I were advertising for McD's, I would try to make this an opportunity to launch a campaign for a healthy alternative. You know how they have those ribs for a limited time. It would be a good time to launch a new salad, a new veggie burger or something.

There is a bridge that spans the front of Stratford station and the shopping centre which has clear glass sides. As I was crossing the bridge this morning, all the glass on the bridge was being covered with coke advertisements. The underpasses from the station to the shopping centre are plastered with McDonalds advertising, and as you have to go through Westfield shopping centre to get to the Olympic stadium, there is no way to avoid Coke or McDonalds advertising en route. I suppose we have to just accept that this is how such events are funded.

It pretty much disgusts me.

Hi,

I'm just watching Newsnight and there's been a section on the sponsors of the London 2012 Olympics.

Basically the sponsors include Macdonalds, Coca Cola and Heineken. In fact, I've just looked on the website and there are no healthy sponsors at all!

I was just wondering if you thought this was wrong and that it's promoting the wrong things to the public, especially children? Or that it's just sponsorship and it doesn't matter?

Personally I think such an event that promotes fitness and health should have the sponsors to match!

Just thought it would be interesting to see what people thought

Money is money.

McDonalds has been sponsoring the Olympics since 1976....at least they're giving their money to a good cause.

Aside from that, it would be nice if the 'healthy' sponsors were more in the forefront, but as everyone else said...big companies = big dollars!

Did someone just say that nobody watches the Olympics?

That was my reaction as well.

I'm an American and I love the Olympics. My whole house watches every event we can religiously. Hell, we were like that just for the trials.

As a former marketing executive I totally get it. Mileage! (audience, reach, timing). health wise, if any of these companies have anything healthy, natural or even enhancing - if they were smart this would be the place to change their image because of the nature of the audience. 62% of the audience are people who are in some way competitive, present or former athletic, exercising, and health conscience people. Now that's a market they should go after because we pay more for good products because we value our health. VERSUS- the person who lives off the dollar menu or drinks five cokes a day.

:happy: