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Blame the consumer or the corporation? Detoxifying Toothpaste
jgnatca
Posts: 14,464 Member
Yup, this is now a thing. The toothpaste foams up to better access in between the gums, and offers a cooling sensation when done.
https://crest.com/en-us/products/toothpaste/crest-gum-detoxify-deep-clean-toothpaste
But it's called "DETOXIFY DEEP CLEAN".
Obviously grabbing on to the coattails of pop culture, this toothpaste offers to DETOXIFY (help brush away the bacteria).
So who is at fault for the DETOXIFY urban legend? And how do you stop it once it starts? Are corporations culpable for contributing to the confusion?
Historically, toothpaste took off once it added wintergreen/spearmint. People got used to the idea that minty-fresh breath meant clean, and dental powder hit the dust.
http://americanhistory.si.edu/collections/search/object/nmah_718724
https://crest.com/en-us/products/toothpaste/crest-gum-detoxify-deep-clean-toothpaste
But it's called "DETOXIFY DEEP CLEAN".
Obviously grabbing on to the coattails of pop culture, this toothpaste offers to DETOXIFY (help brush away the bacteria).
So who is at fault for the DETOXIFY urban legend? And how do you stop it once it starts? Are corporations culpable for contributing to the confusion?
Historically, toothpaste took off once it added wintergreen/spearmint. People got used to the idea that minty-fresh breath meant clean, and dental powder hit the dust.
http://americanhistory.si.edu/collections/search/object/nmah_718724
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Replies
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I know, terrible timing to start a topic. I'm going to bed and I'll check progress in the morning.0
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Sorry, I don't have anything to say about the 'detoxify', but you did dredge up a pleasant memory of my childhood little pink and red tin of tooth powder.
Cheers, h.0 -
Bring on the minty fresh. I was helping my four-year-old clean her teeth this morning and got some of her toothpaste on my finger which I licked off - as you do. It was bubblegum flavour. WTH? So disgusting.
As to the detoxifying power of toothpaste... *insert eyeroll emoticon*
They need to shoot the ad person who came up with that.3 -
Wondering if anyone is going to try combining detox toothpaste with apple cider vinegar, and gulping it down. Maybe it will replace keto as the new diet fad.8
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I would say it is mostly the fault of the consumer. Marketers are paid to market things. They try to label things in a way that is most appealing to people so they will buy it. Don't find stupid things appealing, and they will stop putting stupid labels on them 7
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Thank you. I am now off to go invent and market my new brand of charcoal tooth powder. It will have dehydrated organic Nepalese mint leaves in it. The packaging will be sure to include some stats about the benefits of intermittent brushing.5
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...but is it gluten free?
Wait, that phase of consumerism has passed hasn't it?0 -
Baking soda is so useful for so many cleaning projects!1
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Funny how there is absolutely no information on the page as far as active or even inactive ingredient...must be made of sunshine, puppy dogs, & rainbows4
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I am laughing so hard here!
Look at the power of detox. It automatically opens wallets.
And baking soda is too rough. It’s like using 80 grit as a final finish. No thanks.2 -
There’s something to be said for refusing to buy stupid products.
My cornstarch at the bulk place is now labelled “wheat free”. Lord give me strength.6 -
So I bought this toothpaste (with a coupon!). Obviously not for the name
but because I have been told I have "bad gums" since I was a child and wanted to see if it would help. I will say it does foam much more than other toothpastes and I feel like my gum line gets cleaner, but I am well aware that could for sure be all in my head. I will be asking my dentist next time I go if it is worth it or not.
The name is unfortunate, and I'm sure some people are buying it because "Detox!". Although a lot of the circles that promote detox also promote "natural" toothpaste, so I'm not sure how that plays out. Blame the consumer - the marketer is just giving them what they want and squeezing every last penny out of it until they move on to new key words. Buyer beware and all that
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It has a silly name but I actually want to buy this toothpaste lol. I'm not blaming the marketer, they are in the business of making money, and people are in a "detoxify" kick right now.0
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My cornstarch at the bulk place is now labelled “wheat free”. Lord give me strength.
During the last half of the 90s I worked at a grocery store, society was in its "Cholesterol Free!" stage. A woman came down the isle and started pulling out all these boxes of spaghetti, reading the front label, grunting/moaning, putting the box back on the shelf and grabbing another box to do the same thing. She finally says to me "DO YOU HAVE ANY SPAGHETTI WITH CHOLESTEROL? " I explained that it was just flour and none of them would have cholesterol in it.
(egg noodles would be the exception)4 -
DoubleUbea wrote: »...but is it gluten free?
Wait, that phase of consumerism has passed hasn't it?
I saw Italian Ice at Sam's Club that said Fat Free and Gluten Free on the box.
Found it on their website:
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Not sure if marketing companies would be able to survive if they can't use fear and manipulation.
People would have to utilize facts and reason.3 -
tbright1965 wrote: »DoubleUbea wrote: »...but is it gluten free?
Wait, that phase of consumerism has passed hasn't it?
I saw Italian Ice at Sam's Club that said Fat Free and Gluten Free on the box.
Found it on their website:
Not arguing the fat free, but I think gluten free needs to become like peanut free, in that it means the product was made in a location where gluten is not processed. Be helpful for celiacs.
Just like a Mars bar is peanut free.
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So I bought this toothpaste (with a coupon!). Obviously not for the name but because I have been told I have "bad gums" since I was a child and wanted to see if it would help. I will say it does foam much more than other toothpastes and I feel like my gum line gets cleaner, but I am well aware that could for sure be all in my head. I will be asking my dentist next time I go if it is worth it or not.
The name is unfortunate, and I'm sure some people are buying it because "Detox!". Although a lot of the circles that promote detox also promote "natural" toothpaste, so I'm not sure how that plays out. Blame the consumer - the marketer is just giving them what they want and squeezing every last penny out of it until they move on to new key words. Buyer beware and all that
Same. I bought it because I wanted to try it and NOT to "detox". I laughed when I saw that on the label. I like how it foams and it feels good, but it's more expensive (gotta capitalize on "detox" on the label!). I'll only buy it again if it's on sale or with another coupon.0 -
"Theatricality and deception; powerful agents to the uninitiated"4
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I remember one of my first "Buyer Beware" moments. I compared Excedrin Migraine with Excedrin Extra Strength.
Same exact quantity, ingredients, and dosage. The Excedrin Migraine was priced a buck or two higher than the Extra Strength.
You were paying more for a box and bottle that said Migraine on it.
I think they are priced the same today. At least when I checked Walmart.com recently there was no difference.
Don't know if it was a difference in MSRP or if the retailer was pulling a fast one by charging more for the box.
But it woke me up to such games in the marketplace.4 -
I am laughing so hard here!
Look at the power of detox. It automatically opens wallets.
And baking soda is too rough. It’s like using 80 grit as a final finish. No thanks.
you know actually baking soda is much milder than toothpaste. if you google it it says baking soda is like a 1or a 7 where toothpaste is generally a 50-100 on the grittiness scale 100 being the more abrasive.0 -
tbright1965 wrote: »I remember one of my first "Buyer Beware" moments. I compared Excedrin Migraine with Excedrin Extra Strength.
Same exact quantity, ingredients, and dosage. The Excedrin Migraine was priced a buck or two higher than the Extra Strength.
You were paying more for a box and bottle that said Migraine on it.
I think they are priced the same today. At least when I checked Walmart.com recently there was no difference.
Don't know if it was a difference in MSRP or if the retailer was pulling a fast one by charging more for the box.
But it woke me up to such games in the marketplace.
This exactly...drives me insane how some stupid fancier new packaging & extra words can fool so many people. Read the label...it's marketing BS price mark ups. Just a waste of shelf space
Seen this a lot with Naproxen/ALEVE "back and muscle pain" (recent marketing BS)....(><)
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It shows where I live that I thought "wait people are lobbying for fluoride free toothpaste?" when I read the thread title. And yes, I realize that you can get toothpaste without fluoride.0
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I lost all respect for Brita when they ran the toilet flushing ad (corresponding with drinking tap water). I disagree that fear is an effective motivator. It incites mindless, instant action, but the results are unpredictable. And, also, crying wolf. In the long term it makes for a cynical consumer.2
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tbright1965 wrote: »DoubleUbea wrote: »...but is it gluten free?
Wait, that phase of consumerism has passed hasn't it?
I saw Italian Ice at Sam's Club that said Fat Free and Gluten Free on the box.
Found it on their website:
There's a shampoo ad at the moment where the "young cosmopolitan female" voiceover happily declares it to be gluten free. I wasn't aware they used flour in hair products. I roll my eyes every time it comes on.0 -
How about “clean” shampoo made with filtered water, as we shower out of the “filthy” tap?3
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Millicent3015 wrote: »tbright1965 wrote: »DoubleUbea wrote: »...but is it gluten free?
Wait, that phase of consumerism has passed hasn't it?
I saw Italian Ice at Sam's Club that said Fat Free and Gluten Free on the box.
Found it on their website:
There's a shampoo ad at the moment where the "young cosmopolitan female" voiceover happily declares it to be gluten free. I wasn't aware they used flour in hair products. I roll my eyes every time it comes on.
Wheat is a thickener in many, many hair products. And there are those individuals sensitive enough to react via skin contact as well.
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Uh-huh. and I suppose it'll throw you out of ketosis if you're doing low carb?youngmomtaz wrote: »Wheat is a thickener in many, many hair products. And there are those individuals sensitive enough to react via skin contact as well.
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Uh-huh. and I suppose it'll throw you out of ketosis if you're doing low carb?youngmomtaz wrote: »Wheat is a thickener in many, many hair products. And there are those individuals sensitive enough to react via skin contact as well.
No but if you have celiac or a wheat allergy then you would be in a world of literal hurt.3
This discussion has been closed.
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