Some of you may have seen there's been a big hubbub the last week or so about CRUK's latest ad campaign targeting obesity.
Those of you who haven't seen/heard, they are using a mock-up of a cigarette packet to indicate that obesity is becoming more of a problem than smoking in relation to cancer, using ads like below.
The actual main focus of their campaign is to have food ads that target children withdrawn from TV/Social Media, in the hope that the reduction in advertising may help reduce obesity in children, in the same way tackling cigarette advertising has helped reduce the numbers of people smoking.
They have received quite a backlash from people claiming that it's fat-shaming.
Personally, I don't think it is fat-shaming - it's not calling out people for being fat, their campaign is targeting manufacturers and governments to intervene and help people improve their health. I do think they could have highlighted their aim better (the link to the website is tiny).
I also think that by the controversial nature of the ad, it has gotten people talking about it and is helping raise awareness of the lack of support for people struggling with their weight, particularly when we look at underlying causes of obesity, for a lot of people it's not as straightforward as eat less, move more because there are underlying issues that need to be dealt with - disordered relationship with food, anxiety, depression, etc; lack of education on the science of weight management and the BS that the diet industry spreads to keep people perpetually overweight, so they can keep lining their pockets.
At the same time, I have seen some awful responses online (Instagram, Twitter, Facebook) from people on both sides of the fence, so I can certainly understand why some people are so upset by the campaign.
What are your thoughts? Please keep it respectful!